How Flowcart Works: End-to-End WhatsApp Commerce Made Simple

Flowcart is an AI-powered conversational commerce and CRM platform that transforms WhatsApp into a complete sales channel. It handles the full customer lifecycle: acquisition, conversion, support, and retention.

Flowcart enables businesses to sell products, automate customer conversations, recover abandoned carts, and track revenue without requiring customers to leave WhatsApp. Everything happens in chat.

Trusted by 300+ companies across Africa, India, Southeast Asia, and the Middle East, Flowcart powers millions of conversations monthly for D2C brands, retailers, and e-commerce businesses.

Why Chat-First Commerce?

1. High Buyer Preference for Chat-Based Purchases

45% of consumers in India and Southeast Asia prefer purchasing through chat platforms over traditional websites. They cite speed, convenience, and personalized assistance as key reasons.

Chat mimics in-store shopping: customers ask questions, get recommendations, and make decisions in real time. For buyers aged 18-35, the preference jumps to 62%.

2. Extremely High Message Open and Read Rates

WhatsApp messages achieve 95% open rates, with 90% read within 3 minutes of delivery, according to Meta's 2024 Business Messaging Report. Compare that to email's 18-22% open rate.

This immediacy matters for time-sensitive offers. Flash sales, abandoned cart reminders, and restock alerts convert best when customers see them instantly.

3. Improved Conversion and Repeat Sales via WhatsApp Engagement

Businesses using Flowcart report 2.8x higher conversion rates on Click-to-WhatsApp ads compared to traditional landing page funnels. The shorter path from ad to purchase eliminates drop-off points.

Repeat purchase rates increase 3x when customers complete their first transaction via WhatsApp vs. website checkout, based on data from 200+ Flowcart clients. Average order values run 18-25% higher because AI-powered flows upsell naturally during conversations.

How Does Flowcat Work: See Us in Action

Below we will go through five top use cases of Flowcart and will have a detailed guide on how you can use Flowcart in each case. But before we get into the details here are the top 5 use cases you can achieve using Flowcart

How to use Flowcart to Bring Your Store to Life

1: Set Up Your Store in Minutes

Flowcart makes it easy to launch your e-commerce store with products, pricing and checkout all inside chat.

2: Start by Adding Your Shop Details

Give your store a name, a short intro, and contact info. This is the first to bringing your shop to life on Flowcart!

3: Add Your Products

To add a new product to your inventory, simply enter the product information manually. This will allow you to easily keep track of all your products and their details. Don't worry, it's a simple and straightforward process. Let's get started!

4: Connect Flowcart with Your ERP

Or you can easily connect Flowcart to your existing ERP System.

How to use Flowcart to Turn Conversations into Customers

1: Unlock Your Store’s Potential

Now that your store is live, Flowcart can help you turn conversations into leads, right inside WhatsApp. Let’s show you how Flowcart makes it happen.

2: Connect your Facebook account.

Easily link your Flowcart account to Facebook in just a few steps. Follow the guided prompts to connect your business page and start reaching more customers directly through Facebook.

3: Launch Your Ad in Minutes

Add your ad details, target audience, and budget, then watch your WhatsApp Click to WhatsApp ads turn into real sales.

4: Flowcart Makes Customer Acquisition Easy

With Flowcart, you get custom QR codes for your shop and WhatsApp. Place them on packaging, posters, flyers, or social media. When scanned, customers are taken straight to your store or chat.

5: Turn Visits into Conversations

Add the Flowcart WhatsApp widget to your website and start chats instantly. Visitors can ask questions, browse products, and even check out, all without leaving WhatsApp. It’s a smart, simple way to turn traffic into loyal customers.

How to use Flowcart to Keep the Conversation Going

1: Engage Customers Automatically

Flowcart comes with built-in flows that help you stay connected with your customers without lifting a finger. From welcome messages and abandoned cart nudges to post-purchase follow-ups and loyalty rewards, Flowcart keeps the conversation going at every stage. 

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Set them up once, and let the engagement flow.

2: Instantly Welcome New Customers

Set up your Flowcart bot to respond the moment someone messages your WhatsApp shop. Create a custom greeting that introduces your brand, shares helpful links, or guides them to your products, all automated.

3: Engage Returning Customers Automatically

Flowcart helps you reconnect with returning customers through automated support messages. You can set the time interval for when the message is sent. If no interval is set, a default support message will be used to maintain the conversation.

4: Automate Answers with the FAQ Bot

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Flowcart’s FAQ Bot helps you respond instantly to common customer questions.You can upload your FAQ document for quick setup or manually add questions and answers. Save time and support more customers, effortlessly.

5:  Engage from the First Click

This automated WhatsApp chatbot starts working the moment someone clicks on your WhatsApp ad or link. It guides users through a structured conversation flow, helping you capture leads, answer questions, and drive conversions instantly, all within WhatsApp.

6: Keep the conversation going even after checkout.

Configure a custom message to be sent automatically after an order is placed. Say thank you, share next steps, or offer support to build customer trust and loyalty.

7: Enhance your flows with smart product discovery.

Add AI Product Search to help customers instantly find what they’re looking for — right inside the chat. It’s fast, intuitive, and tailored to their needs.

How to use Flowcart to Build a Checkout That Converts

1: Where Checkout Meets Conversation

Flowcart turns chats into conversions with seamless in-chat checkout. No redirects, no friction, just faster sales, right inside WhatsApp.

2: Abandoned Cart FlowW

Don’t let sales slip away! This automated flow sends smart reminders to customers who left items in their cart without checking out, helping you recover lost sales and boost conversions effortlessly.

3: Set Your Reminder Timing

Control when the Abandoned Cart Flow kicks in. Choose how long to wait before sending a reminder. Reach your customers at just the right moment to bring them back and close the sale.

4: Send Cart in Chat 

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Share a pre-filled cart directly in the conversation, so your customer can review, edit, and checkout instantly, no redirects

How to use Flowcart to Win Customers Back with Retargeting

1: Bring Customers Back Automatically

Flowcart’s retargeting features help you re-engage customers in personal and powerful ways. With tools that segment your audience, send targeted broadcasts, and spark interaction through polls and quizzes, you can keep your brand top of mind and drive more conversions, all inside WhatsApp.

2: Send one message to many directly through WhatsApp.

Flowcart’s broadcast feature lets you reach multiple customers at once with personalised updates, offers, or announcements. It’s perfect for re-engaging your audience without spamming, and yes, it’s 100% compliant with WhatsApp’s rules.

3: Pick a Template, Send with Confidence

Choose from a variety of pre-approved WhatsApp templates for your broadcasts and automations.

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Whether it’s an order update, promo, or re-engagement message, templates ensure faster delivery, higher trust, and compliance with WhatsApp’s guidelines.

4: Organize your audience using real data.

With Flowcart, you can create segments based on behavior, order history, cart size, location, and more. This helps you send the right message to the right people , boosting engagement and conversion.

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Discover how businesses like yours use Flowcart to increase sales and drive revenue.

Flowcart delivers measurable results for businesses of all sizes by transforming customer engagement and commerce workflows on WhatsApp. 

Trusted by over 300 companies globally, organizations see improvements across sales conversion, retention, and operational efficiency.

• Conversion Rate Increase: With Flowcart’s conversational commerce tools, customers experience higher engagement and conversion rates, especially through personalized messaging and live assistance in chat.
• Repeat Sales: Automated WhatsApp flows and follow-ups significantly boost repeat sales—up to 3x more compared to conventional channels.
• Faster Customer Resolution: Direct, chat-first interactions eliminate friction, leading to faster customer support response times and increased satisfaction.

Customer Testimonial:

“With Flowcart’s conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalized advice is key.”

Sneha Mehta, CEO Uncover Skincare

Getting Started with Flowcart

Ready to step into the future of chat-first commerce? Flowcart makes onboarding easy and accessible for businesses seeking rapid results:

• Start Free Trial: Get hands-on with Flowcart’s platform with no commitment.
• Book a Demo: Schedule a personalized walkthrough with Flowcart’s experts to explore tailored solutions for your business.
• Explore Resources: Deepen your understanding with in-depth blogs and case studies

Flowcart empowers you to optimize sales, checkout, and retention within the familiar environment of WhatsApp, combining powerful automation, integrations, and insightful analytics into a single, unified experience. 

Join hundreds of companies already driving their growth with Flowcart and transform your customer journeys today.