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At its core, business is built on trust and trust starts with a conversation. But for too long, commerce and conversation have existed in different worlds. Sales happened on websites, support lived in separate inboxes, retention funnels were fragmented, and conversions slipped through the cracks.
That’s why we built Flowcart.
Originally launched as Sukhiba, our mission was to help businesses manage customer engagement on WhatsApp. But the deeper we went, the clearer it became: conversations weren’t just supporting the sale but they were the sale. Every click, question, and hesitation was a chance to convert, but only if you were ready to respond instantly, inside the chat, without friction.
Flowcart is our evolution into that future.
It’s a fully AI-powered WhatsApp commerce platform that enables brands to acquire, checkout, and retain customers all in one seamless, end-to-end conversation.
Why Emerging Markets?
In mobile-first, messaging-native markets, WhatsApp isn’t just another channel. It's where customers discover new products, ask for recommendations, and expect fast, personal service.
Yet, most businesses still route shoppers from ads to websites, then to forms, then to a disconnected checkout experience. It’s slow. It’s clunky. And it doesn’t match how modern consumers buy.
Flowcart changes that.
We’ve rebuilt the commerce journey to flow entirely within WhatsApp from product click, one click checkout, personalised offers, and cart previews. There are no redirects, no logins, no delays. Everything happens in one thread, powered by automation and designed to close the sale faster. And it merges seamlessly with your ERP, CRM and Ecommerce websites built on Shopify, WooCommerce.
Built for Sales. Powered by AI.
Flowcart isn’t just AI-enhanced. It is AI-native.
Every campaign, flow, cart, and customer touchpoint is powered by prompt-based infrastructure. That means you don’t need developers to launch new offers, build journeys, build retention flows or optimise conversions. You can do it all with natural language commands, inside your dashboard.
From day one, Flowcart helps businesses:
- Launch automated product discovery journeys that respond to real-time customer actions
- Set up fully customisable AI bots that reflect your brand voice and convert more conversations
- Drive in-chat checkouts with urgency triggers, prefilled carts, and secure payment links
- Re-engage customers with gamified flows, loyalty rewards, and behavioural nudges
- Recover lost sales with AI-powered cart nudges and negotiation agents
- Track it all with built-in analytics and campaign reporting
Trusted by Leading Brands Across Emerging Markets
Over 300 brands already use Flowcart (formerly Sukhiba) to grow their revenue inside WhatsApp including Safaricom-Masoko, UNCOVER, L'Oréal, Spar Supermarkets,Grain Industries, Kings Collection, Darling Group, Jaza Supermarket, Healthy U and Grounded.
In Kenya, DTC brands are using Flowcart to triple their WhatsApp-generated revenue. In South Africa, retailers are seeing conversion rates of up to 40% on in-chat checkouts compared to traditional eCommerce.
This Isn’t Just a Rebrand but a Rethink of the Entire Funnel
We didn’t just change our name from Sukhiba to Flowcart. We rebuilt the platform for what commerce needs today: speed, simplicity, and relevance. Flowcart unifies acquisition, checkout, and retention into one powerful conversation.
So instead of fragmented tools, brands get:
- Click-to-WhatsApp ads that open into guided product journeys
- AI bots that qualify leads and fill carts instantly
- Checkout flows that happen inside chat
- Loyalty systems and gamification tools that turn engagement into repeat purchases
And all of it runs on Flowcart’s AI-native engine giving your team the power to adapt, iterate, and grow without the overhead.
What’s Next?
We're doubling down on Kenya and South Africa, and expanding into Nigeria, India, and the UAE, where WhatsApp dominates digital behavior. We're introducing smarter segmentation, new payment integrations, and deeper CRM visibility all within chat.
Because the future of commerce isn't in more apps.
It's in better conversations.
And at Flowcart, we’re building that future one message, one sale, one smart flow at a time.
✉️ Explore Flowcart.ai or book a demo →
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