How Healthy U is Transforming Customer Engagement with Flowcart

8 Stores

successfully integrated flowcart across Nairobi and other parts of Kenya.

KES 1M +

monthly revenue

50%

of orders from returning customers

Healthy U, a leading health and wellness retailer in East Africa, is on a mission to empower individuals to live healthier lives through access to quality natural products. Flowcart played a crucial role in supporting Healthy U's operations by integrating WhatsApp as a central platform for customer engagement, order processing, and personalised service, enabling streamlined communication and operational efficiency.

The Challenge

Multiple Stores, Disconnected Systems: With 30+ outlets across Kenya, Healthy U relied on individual WhatsApp numbers for each store. This fragmented approach made it tedious for store managers to manage customer interactions effectively.

Lack of Oversight from HQ: The decentralised WhatsApp communication system left HQ with little to no visibility into customer chats, sales inquiries, and engagement trends.

Tedious Manual Processes: Store staff had to manually record customer orders into the system, significantly slowing down the order fulfillment process and occupying valuable time.

The Solution

Healthy U partnered with flowcart to implement solutions tailored to address these pain points:

Unified WhatsApp Number

Replacing multiple WhatsApp numbers, Healthy U now operates with a single WhatsApp number, simplifying customer communication and ensuring consistency across all outlets.

WhatsApp Storefront

Flowcart's platform created a seamless shopping experience by integrating orders, customer conversations, payments, and analytics into one WhatsApp-based operating system.

Visibility for HQ

Flowcart enabled Healthy U’s HQ to have complete oversight of all WhatsApp orders and chats, improving training opportunities for store teams and ensuring quality interactions with customers.

Streamlined Communication

By consolidating all customer interactions onto Flowcart’s unified platform, Healthy U improved response times and provided a consistent and professional customer experience.

Industry

Wellness and health retail

Region

Kenya

Product Used

WhatsApp CRM, WhatsApp Storefront, Unified Number

Use Case

Support, BFC, Flowcart Shop Commerce

Turn your WhatsApp into a revenue engine

Start Free Trial

Book a Demo

The Results

Increased Revenues

Week-on-week sales increased by 50% following system deployment.

Improved Customer Experience

Customers benefit from a single point of contact and end-to-end order fulfillment directly on WhatsApp, simplifying communication and increasing satisfaction.

Increased Efficiency

The centralized system allows Healthy U’s customer service team to manage orders and respond to inquiries more effectively, freeing up resources for other tasks.

Scalability for Growth

Flowcart’s scalable infrastructure supports Healthy U’s anticipated increase in customer interactions and further expansion goals.

What’s Next for Healthy U

Healthy U plans to expand its well-loved “Talk to a Nutritionist” service from physical stores to WhatsApp, making expert advice available anytime, anywhere. Through this channel, customers will be able to receive personalised product recommendations and tailored nutrition guidance directly on WhatsApp—a more efficient and accessible experience for both the company and its customers.

Looking ahead, Healthy U will also explore the use of AI-powered consultation to address common customer needs at scale, while ensuring human experts remain available for deeper, more personalised conversations. This hybrid approach will allow Healthy U to combine the accessibility of digital support with the trusted expertise that has always set their brand apart.

Healthy U to combine the accessibility of digital support with the trusted expertise that has always set their brand apart.

Ready to Turn WhatsApp Into a Revenue Engine?

Flowcart helps you sell faster, support smarter, and grow bigger—all through the world’s most-used messaging app. Start your free trial or book a demo today.

Start Free Trial

Book a Demo