How Kings Wear Partnered with Flowcart to 4X Online Sales and Streamline Fulfillment via WhatsApp

Kings Collection, a fast-growing fashion brand in Kenya, transformed its customer experience and revenue performance by adopting Flowcart’s WhatsApp commerce platform. With real-time order handling, direct customer engagement, and in-chat delivery tracking, Kings Collection grew online sales by over 400% and now manages the majority of customer interactions seamlessly within WhatsApp.

The Challenge

Fragmented Ordering Process: Orders were coming in through multiple disconnected channels, making fulfillment slow and error-prone.

Poor Visibility & Follow-Up: Customers lacked updates and clarity post-order, leading to missed follow-ups and incomplete transactions.

Manual Coordination: Tracking deliveries, confirming payments, and assigning dispatches required heavy manual effort, limiting scale.

The Solution

By integrating with Flowcart, Kings Collection streamlined both customer communication and backend operations:

End-to-End Order Management on WhatsApp

Orders from retail and wholesale customers are now placed, confirmed, and tracked entirely via WhatsApp.

AI-Powered Customer Conversations

Flowcart enabled Kings Collection to engage customers in real time, respond to inquiries faster, and close more sales.