.png)
3,000 New Customers a Month. 66% of Orders Through One WhatsApp Feature.
.png)
51%
Repeat purchase rate
9,984
Orders processed on Flowcart
25%
of Orders via Send to Cart
4x
Average orders per customer
.png)
.png)
About the company
Samaking sources fish directly from farmers and sells it on to customers, aiming to make fish the protein of choice in a market where farmers and fisherfolk face real barriers to reaching buyers. Samaking started on Flowcart as a single-store B2C operation selling entirely over WhatsApp. Since then, the business has expanded to four stores and pivoted its entire model from consumer retail to B2B, all while keeping WhatsApp as its one constant sales channel.
The Challenge
Customers wanted to talk, not browse
Samaking's customers preferred chatting directly over navigating an online store, expecting faster, more direct responses to their questions. An online store alone wouldn't meet them where they already were.
A business model in flux.
Samaking made the decision to move from direct-to-consumer retail to a B2B model, a significant internal shift that meant rethinking how orders, customers, and fulfilment worked.
No infrastructure built for the pivot.
None of this could happen on a system that assumed one fixed way of doing business. Samaking needed a channel that could flex with them, not one they'd have to rebuild every time the model changed.
The Flowcart Solution
WhatsApp Storefront and Send to Cart
Customers browse, build carts, and check out entirely inside WhatsApp. Send Cart alone has driven 66% of all Samaking's orders on the platform, letting the team build and confirm carts for customers directly in chat rather than relying on customers to self-serve every step.
.png)
.png)
Loyalty on WhatsApp
Samaking ran a points-based loyalty program where customers earned points on purchases and could convert them to wallet balance, redeemable directly at checkout, all without leaving WhatsApp.
Broadcast Messaging
Samaking used broadcasts to run sales drives, flash discounts, and reactivation campaigns, letting the team announce upcoming promotions before the actual sale date and win back customers who'd gone quiet.
.png)
A Channel Built to Flex
When Samaking expanded to four stores and later pivoted their business model to B2B, WhatsApp stayed the constant. The same number, the same customer relationships, the same channel, just reconfigured around a new way of doing business.
The Results
Every ad now turns into a guided WhatsApp sale and our conversion rate jumped by 40%.
Clinton Obura
CEO & Founder, Samaking
Stop losing buyers to drop-offs, friction, and silence, from first click onward
You've done the hard work of generating the demand. Now, let us convert it for you!
%201.webp){kind=logo}
