How Spinners & Spinners is Revolutionizing Textile Manufacturing in East Africa with Flowcart

Spinners & Spinners Limited (“S&S”), a heritage company and a leader in textile product solutions, transformed its operations by partnering with Flowcart. Through Flowcart’s innovative WhatsApp commerce solutions, S&S streamlined complex pricing processes, enhanced customer interactions, and unlocked new growth opportunities in a traditionally manual and fragmented industry.

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Key Metrics

• 295 Price Lists Automated: Simplified the management of multiple pricing structures across wholesalers, retailers, and end customers.
• Reduction in Pricing Errors: Ensured accurate quotes for every wholesaler they sold to. 
• Increased Sales Efficiency: Orders are now processed seamlessly via WhatsApp with ERP integration.
• One Unified Funnel – Both B2B and B2C customers now order through a single conversational platform.

The Challenge

Before partnering with Flowcart, Spinners & Spinners faced several challenges:

• Fragmented Pricing System: With 295 different price lists tailored for wholesalers, retailers, and end customers, managing and applying the correct prices was inefficient, error-prone, and resource-intensive.
• Inability to Scale Online: The complexity of their pricing structures hindered efforts to adopt digital commerce channels, forcing reliance on manual methods that slowed growth.
• Disconnected Sales Funnel: Engaging customers efficiently across multiple channels while ensuring personalised experiences was a challenge, leading to missed sales opportunities and inefficiencies.

The Solution

Spinners & Spinners partnered with Flowcart to implement a solution tailored to their unique needs:

WhatsApp-Based Commerce Integration

Flowcart integrated S&S’s customer phone numbers with their Customer IDs. This allowed every incoming WhatsApp interaction to automatically match the correct customer account.

Automated Pricing Workflow:

Flowcart developed a zero-price Request for Quote (RFQ) system that seamlessly integrated customer orders on WhatsApp into S&S’s ERP system. The system identified the applicable price list based on the customer ID, automatically populated the quote, and sent it back to the customer via WhatsApp to confirm and pay.

Streamlined Order Management

Orders placed through WhatsApp were processed efficiently, reducing delays and improving customer satisfaction.