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1 in 3 Uncover Customers Who Take the Skin Quiz Buy Again. $18.73 Back for Every $1 Spent on Broadcasts.
$18.73
Returned for every $1 spent on broadcasts in Kenya
54%
Of Nigeria orders driven by repeat customers
$116,000+
In combined orders across Kenya and Nigeria
1.3x
More likely to become repeat buyers after the skin quiz
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About the company
Uncover Skincare is a beauty brand operating across Kenya and Nigeria, built around the idea that skincare advice should be personal, not generic. Customers often need guidance before they buy, matching the right product to their skin type and concerns, and Uncover uses WhatsApp to deliver that guidance at scale, turning conversations into sales without ever sending customers away from the chat.
The Challenge
Personalised advice doesn't scale on its own
Customers frequently messaged in with questions about ingredients, skin concerns, and product fit before buying, and answering each one individually was not sustainable as the customer base grew.
A disconnected sales funnel
Customers were routed to a website to complete checkout, and the handoff caused drop-off before orders were finalised.
Broad marketing, narrow relevance
Traditional channels made it difficult to reach the right customer segment with the right message, driving up cost without driving up relevance.
The Flowcart Solution
The Skin Quiz
Customers complete an interactive quiz that matches them to the right products based on their skin type and concerns, all inside WhatsApp. Since launch, over 2,300 customers have completed the quiz across both markets, and 572 of them went on to place an order, generating roughly $22,000 in sales. Customers who take the quiz are 1.3x more likely to return as repeat buyers than customers who don't, and their average basket size runs higher too.
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Broadcasts and Segmentation
Uncover segments customers by location, demographics, and purchase history, then sends targeted broadcasts promoting products, restocks, and sales, most notably during Black Friday, the brand's strongest season. In Nigeria, 38,974 broadcast messages generated over ₦22.4 million in attributed revenue against roughly $2,000 in messaging spend, a return of more than 7x. In Kenya, every $1 spent on broadcasts returned $18.73.
Abandoned Cart Recovery
Uncover recovers carts directly on WhatsApp rather than losing that intent at checkout. Flowcart's abandoned cart recovery on WhatsApp typically runs 20%+, well above the roughly 10% industry average for email. For Uncover, this has translated into over $17,000 recovered in Nigeria and over $18,000 recovered in Kenya.
The Results
"Before using Flowcart, we often lost customers when we asked them to visit our website to complete their purchase. With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalized advice is key."
Sneha Mehta
CEO, Uncover Skincare
Stop losing buyers to drop-offs, friction, and silence, from first click onward
You've done the hard work of generating the demand. Now, let us convert it for you!
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