AiSensy vs GoKwik:

WhatsApp Marketing vs E-Commerce Enablement
Learn when you need speed & mass outreach from WhatsApp (AiSensy) vs when you need checkout optimization, RTO reduction & sales funnel improvements (GoKwik).

So what are these?

AiSensy

What is AiSensy

AiSensy is a WhatsApp Business API platform focused on broadcast campaigns, automated notifications, chatbots and live-support workflows for SMBs and D2C brands.
GoKwik

What is GoKwik

GoKwik is an e-commerce enablement suite providing checkout optimization, Return-to-Origin (RTO) risk intelligence, cart recovery, retention & post-purchase engagement, often integrated with WhatsApp commerce use-cases.
Comparing the SDKs

AiSensy vs Flowcart vs GoKwik

Features
Platform & Pricing
Pricing tier
$11–36 /month
$71 /month
Custom (contact sales)
Setup & onboarding
✅ Free setup / onboarding
✅ Free setup + dedicated team
✅ Likely POC or pilot
Trial / demo / sandbox
14 days
✅ Demo & pilot
(No clearly published “trial” but modular use suggests pilot)
Messaging / Channels & Automation
Primary channel / focus
WhatsApp / WhatsApp Business API
WhatsApp commerce only
Messaging + Commerce (WhatsApp-based marketing & support)
Chatbot / AI support
✅ No-code chatbot flows, drag & drop builder
✅ AI-assisted builder
✅ AI-powered instant support, 24/7 replies, multi-language chatbot
Segmentation / targeting / personalization
✅ Smart audiences, tags & attributes
✅ Behavior & lifecycle analysis
✅ Uses data / AI to optimize engagement, retargeting
Commerce / Checkout & Payments
In-chat / one-click checkout
❌ (no in-chat checkout)
✅ One-click checkout
✅ One-click / seamless checkout
Payments & COD / Gateway integrations
✅ Support for payments via integrations (Razorpay etc.)
✅ Native payments & COD tools
✅ Multiple gateways & payment tools via checkout stack
Abandoned cart recovery / retention tools
✅ Standard automation & retargeting broadcasts
✅ Up to 80% recovery
✅ Abandoned cart recovery, retention & RTO management suite
Dynamic pricing / negotiation
✅ AI negotiation & smart pricing
❌ (no published dynamic pricing / negotiation)
Integrations & Technical
E-commerce connectors
✅ Shopify, WooCommerce, Zapier, etc. integrations
✅ Shopify, WooCommerce, Magento + all major ERPs
✅ Shopify, Magento, Salesforce etc.Integrations
CRM & third-party connectors
✅ HubSpot, custom CRMs, Zapier, etc.
✅ Native CRM + 20+ apps
✅ Marketing / commerce connectors integrated in GoKwik stack
API & webhook support
✅ API & webhook support (basic to advanced)
✅ Complete API suite
✅ APIs / modular components
Analytics & Insights
Campaign & conversation analytics
✅ Basic metrics (delivery, read, reply rates)
✅ Real-time commerce analytics
✅ Analytics for checkout, conversions, customer journeys
Revenue & ROI tracking
❌ (no built-in commerce revenue dashboards)
✅ Sales & ROI dashboards
❌ (GoKwik focuses more on conversion / checkout metrics rather than full-fledged ROI dashboards)
Custom dashboards & data export
❌ / limited
✅ Custom dashboards & exports
✅ Reporting & dashboarding for merchants
Support & Compliance
SLAs & enterprise support
Standard support; enterprise clients get priority & account manager
✅ Dedicated success manager
✅ Enterprise-level support likely for merchants & brands using GoKwik suite
Documentation & training
✅ Online docs, tutorials, support resources
✅ Guided training & resources
✅ Developer docs, knowledge base, merchant support
Security & compliance
✅ GDPR, data encryption, security practices
✅ GDPR, ISO 27001
✅ Likely commerce / payments security, PCI compliance, data protection (GoKwik deals with payments & checkout)
Scalability & uptime
Medium to high (for WhatsApp messaging volume)
High (AI-optimized)
High (designed for e-commerce volumes & AI modules)
White-label & branding / customization
✅ White-label & custom flows
✅ Could support merchant-level branding / custom UI in checkout modules
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Comparing the SDKs

AiSensy vs GoKwik: Detailed Comparison

WhatsApp Marketing Automation

Large-scale WhatsApp broadcasts, segmentation, quick follow-ups & marketing outreach via Click-to-WhatsApp etc.
Has some WhatsApp commerce / engagement tools (“KwikEngage”) for abandoned cart recovery, click-to-WhatsApp messaging etc. But its main strength is elsewhere (checkout, RTO, conversion).
Strengths
Fast broadcasts, good engagement; strong for purely marketing-centric WhatsApp messages.
Strengths
Offers tools to fix real funnel leaks — abandoned carts, COD vs prepaid issues, address pre-fill, RTO prevention, improving checkout UX. These can lead to better conversion & revenue.
Best Use Case
Brands that want to push promotions, announcements, reminders, notifications via WhatsApp and measure read/click metrics.
Best Use Case
Brands that are seeing big drop-offs at checkout, RTO/COD issues, need retention or want to tie WhatsApp messages into a fuller ecommerce funnel.

CRM / Data / Integrations

Basic CRM integrations (Zapier, contact import, order updates, push via integrations like Shopify, Razorpay etc.), automated messages.
Deeper integrations especially on the e-commerce side: checkout SDKs/APIs, analytics, risk intelligence for RTO, payment options, discount rules, order funnel optimization
Strengths
Easier to set up, lower barrier to entry; you can start fast with broadcast + notifications.
Strengths
Robust data, predictive models (RTO risk prediction, address intelligence), features that require more technical setup but have bigger impact on conversion.
Best Use Case
If you don’t have big engineering/tech support, want simpler flows.
Best Use Case
If you have enough traffic, need to reduce losses, want to improve checkout & payment conversion, COD vs prepaid ratio, etc.

Checkout, Cart Recovery & Conversion Optimization

Has abandoned cart messages via WhatsApp, but limited to template-based reminders; less about checkout engineering.
GoKwik’s core is checkout experience: one-click checkout, address pre-fill, split COD, multiple discount configurations, RTO intelligence. Reduces friction & returns.
Strengths
Good for reminding users about abandoned carts; easy message workflows.
Strengths
Strong reduction in RTO, higher conversion due to better checkout UX, using predictive tools to avoid showing risky payment options, etc.
Best Use Case
If your checkout is okay, and your main issue is bringing back people who didn’t complete after they left.
Best Use Case
If checkout drop-offs, COD returns, RTO, or multiple payment & discount config issues are hurting your margins.

Customer Engagement / Support

Lets you engage users via WhatsApp messages, broadcasts, quick replies and follow-ups. Also supports payment collection or links via WhatsApp in many cases.
Offers post-purchase engagement, retention campaigns; less strong in live support via WhatsApp (vs tools whose core is WhatsApp support), but integrates WhatsApp use-cases as part of broader funnel.
Strengths
Strong for consistent, automated engagement, re-targeting, reminders.
Strengths
Stronger in handling the full lifecycle: buying → after sales → returns → retention. Engagement tied to revenue more directly.
Best Use Case
If you want to maintain customer attention, send reminders, promos, etc.
Best Use Case
If you want to reduce costs of returns, improve customer satisfaction by making checkout & delivery more reliable, integrate retention triggers.

Scalability & Risk Reduction

Scales in message volume; large broadcast lists; handles growth in marketing communications.
Scales across the whole commerce funnel; risk intelligence, AI/ML to detect probable returns, risk in COD, etc.; metrics improvements have strong leverage.
Strengths
Solid infrastructure for sending many messages; good for high outreach scenarios.
Strengths
Helps reduce losses (RTO, COD issues), improves payment success, speeds up checkout; better margin improvement.
Best Use Case
For brands that want to scale reach and frequency of messaging.
Best Use Case
For brands that want to scale profitably by improving funnel efficiency & reducing loss.

Pricing & Accessibility

Subscription + pay-per-message (broadcast costs etc.), relatively accessible for SMBs.
Likely more complex pricing due to multi-module offerings (checkout tools, risk, conversion optimization); may involve variable fees based on GMV, transactions, usage of certain features.
Strengths
Lower entry threshold; easy to test marketing ROI via broadcast.
Strengths
Higher ROI potential once optimizing funnel; investing in features that reduce loss can pay back more.
Best Use Case
Smaller budgets, testing marketing channels, initial outreach.
Best Use Case
Brands ready to invest in optimizing operations, reduce risk, and improve margins.

Why Flowcart is the Better Alternative to AiSensy & GoKwik

Gamification → More Customers, More Fun
  • Play-to-win deals spark engagement
  • Capture new shoppers easily
  • Keep customers coming back
Loyalty → Turn Buyers into Repeaters
  • Instant rewards on purchases
  • Automated repeat-buy offers
  • Build long-term trust & value
Payments in WhatsApp → Faster Checkout, More Sales
  • One-tap payments inside chat
  • Fewer drop-offs, more revenue
  • Multiple gateways, saved cards
AI Flows → Smarter Chats, Higher Conversions
  • Instant replies to questions
  • Personalized product recos
  • Automated cart recovery
Testimonial

Customers Love us

‘Retailers are already messaging our sales team on WhatsApp to place orders. We are the ones who need to accept change and adapt our businesses to meet them where they are, if we want to grow and retain our customer base. Tools like flow cart aren’t replacing our sales teams, they help them sell more!”
Jai Gandhi
CEO of Darling Group, East Africa
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With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalised advice is key.
Sneha Mehta
CEO Uncover Skincare
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Now, we respond instantly, recover abandoned carts effortlessly, and send targeted promotions that keep customers coming back—all on WhatsApp. It’s truly a game-changer for our business!
Sneha Doshi
Founder, Fully Baked
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Partnering with Flowcart changed everything for us. We saw faster transactions, stronger engagement, and a real connection with our customers. In just a few months, our sales grew by 40%, and every lead that came through Sukhiba converted. It’s been a game-changer for our business.
Purity Waweru
CEO, Tanj Curtains
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"From the start, we wanted more than just a great brand—we wanted meaningful conversations with every customer. Flowcart made that possible. With real-time chats, in-chat ordering, and direct delivery flows, we’ve grown a community of over 1,500 customers in Nairobi in just 7 months. Today, 60% of our sales come from repeat buyers. That’s the power of building trust inside WhatsApp."
Varanasi Deepak
Founder, Food and Us
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Flowcart has transformed our business by helping us respond faster, boost sales, and connect with a younger generation of buyers, all while simplifying the shopping experience on WhatsApp.
Zul Juma
Founder, Housewife’s Paradise
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Don’t Just Compare. Upgrade.

While AiSensy and Interakt compete on features, Flowcart takes you further. Faster checkout, smarter automation, and higher conversions all inside WhatsApp.Try Flowcart today and turn chats into checkouts.

Frequently asked questions

When should I choose AiSensy over GoKwik?
When is GoKwik the better pick?
Do they overlap? For example, can GoKwik replace broadcast or will AiSensy start having strong checkout tools?