AiSensy vs Gupshup:

WhatsApp Marketing & Automation Platforms
Learn when you need rapid, high-volume WhatsApp broadcasts (AiSensy) versus programmable, enterprise-grade messaging workflows and multi-channel automation (Gupshup).

So what are these?

AiSensy

What is AiSensy

AiSensy is a WhatsApp Business API platform for SMBs and D2C brands, focused on bulk broadcasts, automated notifications, chatbots, and marketing analytics.
Gupshup

What is Gupshup

Gupshup is an API-first conversational messaging platform for enterprises, enabling custom WhatsApp, SMS, and multi-channel campaigns, workflow automation, and scalable messaging infrastructure.
Comparing the SDKs

AiSensy vs Flowcart vs Gupshup

Features
Platform & Pricing
Pricing tier
$11–36 /month
$71 /month
Custom (contact sales)
Setup & onboarding
✅ Free setup
✅ Free setup + dedicated team
✅ Free POC & pilot
Trial & sandbox
14 days
✅ Demo & pilot
✅ Developer sandbox
Messaging Channels
Channel breadth
WhatsApp only
WhatsApp commerce focus
30+ channels (WhatsApp, SMS, RCS, etc.)
Omnichannel API
✅ Complete API suite
✅ Unified API for all channels
Template approvals & limits
✅ 250 templates/month
✅ Unlimited, AI-optimized templates
✅ Unlimited templates
Automation & AI
Chatbot builder
✅ Basic templates (₹2,500 extra)
✅ AI-assisted visual builder
✅ Auto Bot Builder (LLM-powered)
AI-powered segmentation
✅ Smart lists
✅ Behavior & lifecycle analysis
✅ Intent & sentiment analysis
Agentic AI workflows
✅ Dynamic commerce flows
✅ Multi-step orchestration
Personalized campaigns
✅ Moment-based marketing
✅ Industry templates
Commerce Features
In-chat checkout
✅ One-click checkout
Payments & COD
✅ Razorpay integration
✅ Native payments & COD tools
✅ Multiple gateways
Abandoned cart recovery
✅ Standard automation
✅ Up to 80% recovery
Dynamic pricing & negotiation
✅ AI negotiation & smart pricing
Integrations & Technical
E-commerce connectors
✅ Shopify, WooCommerce
✅ Shopify, WooCommerce, Magento + all major ERPs
✅ Shopify, Magento, Salesforce
CRM & third-party connectors
✅ HubSpot, Razorpay
✅ Native CRM + 20+ apps
✅ Salesforce, HubSpot, Zendesk
API & webhook support
✅ Basic API
✅ Complete API suite
✅ Extensive webhooks
Analytics & Insights
Campaign & conversation analytics
✅ Basic metrics
✅ Real-time commerce analytics
✅ Real-time intent analysis
Revenue & ROI tracking
✅ Sales & ROI dashboards
Custom dashboards & data export
✅ Custom dashboards & exports
✅ Enterprise-grade reporting
Support & Compliance
SLAs & enterprise support
Standard support
✅ Dedicated success manager
✅ 24/7 enterprise support
Documentation & training
✅ Online docs
✅ Guided training & resources
✅ Developer docs & resources
Security & compliance
✅ GDPR, data encryption
✅ GDPR, ISO 27001
✅ GDPR, ISO, SOC 2
Scalability & uptime
Medium
High (AI-optimized)
Enterprise-grade SLAs
White-label & branding
✅ White-label & custom flows
✅ Custom solutions for enterprises
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Get a detailed benchmarking report on AiSensy vs Gupshup

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Comparing the SDKs

AiSensy vs Gupshup: Detailed Comparison

WhatsApp Marketing Automation

High-volume broadcast marketing with fast delivery (~10,000 messages in 18 minutes), smart segmentation, and Click-to-WhatsApp ad integration.
API-driven campaigns, programmable workflows, and multi-channel messaging suitable for enterprise-level automation and complex campaigns.
Strengths
Ultra-fast broadcasts, easy-to-use dashboard, detailed campaign analytics for SMB marketing teams.
Strengths
Highly customizable, supports multi-channel outreach, enterprise-grade automation, and developer-friendly integrations.
Best Use Case
D2C brands and SMBs running large-scale promotional campaigns with measurable engagement.
Best Use Case
Enterprises or tech teams building complex automation workflows or integrating messaging across multiple channels.

CRM / Data / Integrations

Basic CRM integrations via Zapier (HubSpot, Salesforce, Razorpay) for contact sync and automated notifications.
Deep CRM integration via APIs, supporting real-time synchronization, automated workflows, and enterprise-level contact management.
Strengths
Quick setup, simple workflow integration; suitable for marketing-focused campaigns.
Strengths
Enterprise-grade integration, programmable triggers, two-way sync, and extensive workflow automation.
Best Use Case
Businesses needing lightweight CRM automation for WhatsApp marketing.
Best Use Case
Enterprises requiring complex CRM-driven messaging workflows for sales, support, and marketing.

Analytics & Reporting

Real-time campaign metrics: delivery, read rates, click-through rates, engagement tracking.
Detailed messaging analytics across channels, campaign effectiveness, conversation quality, and agent performance for enterprise teams.
Strengths
Easy-to-read dashboards, focus on campaign performance and segmentation.
Strengths
Multi-dimensional analytics, supports enterprise decision-making, predictive insights for large-scale messaging operations.
Best Use Case
Marketing teams monitoring broadcast campaigns and optimizing engagement.
Best Use Case
Enterprises needing operational insights, message performance tracking, and cross-channel analytics.

Customer Engagement / Support

Broadcast-led engagement with automated follow-ups, quick replies, and Click-to-WhatsApp notifications.
Conversational engagement with chatbots, workflow automation, multi-agent inboxes, and multi-channel fallback (SMS, email).
Strengths
Simple automation, fast deployment, consistent engagement via bulk messaging.
Strengths
Enterprise-level automation, conversational continuity, and human-bot collaboration across channels.
Best Use Case
SMBs or D2C brands focusing on automated marketing engagement.
Best Use Case
Enterprises needing complex support and engagement workflows, multi-agent collaboration, and fallback options.

Scalability

Scales through large broadcast volumes and multi-device access for marketing teams.
Scales via APIs, multi-channel campaigns, programmable workflows, and enterprise-grade messaging infrastructure.
Strengths
Handles large contact lists efficiently; maintains performance at scale.
Strengths
Enterprise-ready, supports high-volume messaging, complex workflows, and cross-channel orchestration.
Best Use Case
SMBs and D2C brands needing rapid growth in outreach.
Best Use Case
Large enterprises needing scalable automation and multi-channel messaging operations.

Cart Recovery & Payments

Limited cart recovery with template-based reminders; primarily focused on notification and broadcast messaging.
Supports advanced automation for abandoned carts, checkout flows, and multi-channel reminders integrated with WhatsApp or other messaging platforms.
Strengths
Quick setup, ideal for marketing reminders and notifications.
Strengths
Enterprise-grade automation, multi-channel touchpoints, and ability to integrate with e-commerce platforms for higher conversion.
Best Use Case
Businesses that need simple reminders for abandoned carts or follow-ups.
Best Use Case
Enterprises seeking robust checkout recovery workflows and higher e-commerce conversion rates.

Pricing / Accessibility

Subscription + pay-per-message model; SMB-friendly and accessible.
Enterprise pricing, often custom based on message volume, API usage, and multi-channel features.
Strengths
Lower entry threshold, easy to test campaigns and ROI.
Strengths
Scalable pricing aligned with enterprise usage; better suited for large-scale operations.
Best Use Case
SMBs and brands testing marketing campaigns.
Best Use Case
Enterprises investing in complex messaging automation and workflow optimization.

Why Flowcart is the Better Alternative to AiSensy & Gupshup

Gamification → More Customers, More Fun
  • Play-to-win deals spark engagement
  • Capture new shoppers easily
  • Keep customers coming back
Loyalty → Turn Buyers into Repeaters
  • Instant rewards on purchases
  • Automated repeat-buy offers
  • Build long-term trust & value
Payments in WhatsApp → Faster Checkout, More Sales
  • One-tap payments inside chat
  • Fewer drop-offs, more revenue
  • Multiple gateways, saved cards
AI Flows → Smarter Chats, Higher Conversions
  • Instant replies to questions
  • Personalized product recos
  • Automated cart recovery
Testimonial

Customers Love us

‘Retailers are already messaging our sales team on WhatsApp to place orders. We are the ones who need to accept change and adapt our businesses to meet them where they are, if we want to grow and retain our customer base. Tools like flow cart aren’t replacing our sales teams, they help them sell more!”
Jai Gandhi
CEO of Darling Group, East Africa
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With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalised advice is key.
Sneha Mehta
CEO Uncover Skincare
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Now, we respond instantly, recover abandoned carts effortlessly, and send targeted promotions that keep customers coming back—all on WhatsApp. It’s truly a game-changer for our business!
Sneha Doshi
Founder, Fully Baked
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Partnering with Flowcart changed everything for us. We saw faster transactions, stronger engagement, and a real connection with our customers. In just a few months, our sales grew by 40%, and every lead that came through Sukhiba converted. It’s been a game-changer for our business.
Purity Waweru
CEO, Tanj Curtains
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"From the start, we wanted more than just a great brand—we wanted meaningful conversations with every customer. Flowcart made that possible. With real-time chats, in-chat ordering, and direct delivery flows, we’ve grown a community of over 1,500 customers in Nairobi in just 7 months. Today, 60% of our sales come from repeat buyers. That’s the power of building trust inside WhatsApp."
Varanasi Deepak
Founder, Food and Us
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Flowcart has transformed our business by helping us respond faster, boost sales, and connect with a younger generation of buyers, all while simplifying the shopping experience on WhatsApp.
Zul Juma
Founder, Housewife’s Paradise
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Don’t Just Compare. Upgrade.

While AiSensy and Interakt compete on features, Flowcart takes you further. Faster checkout, smarter automation, and higher conversions all inside WhatsApp.Try Flowcart today and turn chats into checkouts.

Frequently asked questions

When should I choose AiSensy over Gupshup?
When is Gupshup the better choice?
Can AiSensy replace Gupshup for enterprise needs?
Does Gupshup offer analytics like AiSensy?
Which platform is better for customer support?