Gupshup vs Wati:

Enterprise Conversational AI vs WhatsApp Support Automation
Understand the differences between enterprise omnichannel AI in Gupshup and WhatsApp-centric automation in Wati for streamlined customer engagement and support.

So what are these?

Gupshup

What is Gupshup

Gupshup is an enterprise conversational AI and omnichannel messaging platform that enables large organizations to deploy LLM-powered bots across 30+ channels.
Wati

What is Wati

Wati is a no-code WhatsApp automation toolkit that empowers customer support teams and SMBs to build chatbots, send bulk notifications, and streamline follow-ups.
Comparing the SDKs

Gupshup Vs Flowcart Vs Wati

Features
Platform & Pricing
Pricing tier
Custom (contact sales)
β‚Ή6250 /month
β‚Ή2,499 – 4,999 /mo
Setup & onboarding
βœ… Free POC & pilot
βœ… Free setup + dedicated team
βœ… Free setup
Trial & sandbox
βœ… Developer sandbox
βœ… Demo & pilot
14 days + sandbox
Messaging Channels
Channel breadth
30+ channels (WhatsApp, SMS, RCS…)
WhatsApp-only commerce focus
WhatsApp + SMS + email fallback
Omnichannel API
βœ… Single unified API
βœ… Complete API suite
Advanced API
Automation & AI
Generative AI bots
βœ… Auto Bot Builder (LLM-powered)
βœ… AI-assisted builder
βœ… No-code visual builder
Agentic AI & workflows
βœ… Multi-step orchestration
βœ… Custom commerce flows
❌
Industry templates
βœ… Banking, e-com, healthcare
βœ… Commerce-specific templates
❌
Commerce Features
In-chat checkout
❌
βœ… One-click checkout
❌
Payments & COD
βœ… Multiple gateways
βœ… Native payments & COD tools
❌
Abandoned cart recovery
❌
βœ… Up to 80% recovery
Automated follow-ups
Dynamic pricing & negotiation
❌
βœ… AI negotiation & smart pricing
❌
Inbox & Collaboration
Shared team inbox
βœ… Advanced routing & queues
βœ… Unlimited agents
βœ… Unlimited agents
Mobile app
❌
βœ… Full-featured mobile management
βœ… iOS/Android
Integrations & Technical
CRM & third-party connectors
βœ… Salesforce, HubSpot, Zendesk
βœ… Native CRM + 20+ apps
βœ… HubSpot, Zoho, Google Sheets
Webhooks & event triggers
βœ… Extensive
βœ… Complete API suite
Advanced API
Analytics & Reporting
Conversational intelligence
βœ… Real-time intent analysis
βœ… Real-time commerce analytics
βœ… Real-time analytics
Custom dashboards & reports
βœ… Enterprise-grade reporting
βœ… Custom dashboards & exports
CSV export
Revenue & ROI tracking
❌
βœ… Sales & ROI dashboards
❌
Support & Onboarding
SLAs & enterprise support
βœ… 24/7 enterprise support
βœ… Dedicated success manager
Priority email/chat support
Security & compliance
βœ… GDPR, ISO, SOC 2
βœ… GDPR, ISO 27001
βœ… GDPR, ISO certifications
Scalability & SLA
Enterprise-grade SLAs
High (AI-optimized)
High
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Comparing the SDKs

Gupshup vs Wati: Detailed Comparison

WhatsApp Marketing Automation

Gupshup is an enterprise-grade conversational AI platform offering multi-channel messaging across 30+ channels, including WhatsApp, SMS, and RCS. It enables large-scale automated workflows and AI-powered chatbots.
Wati focuses on WhatsApp-centric automation with no-code chatbot building, bulk messaging, and reliable follow-ups, prioritizing customer support efficiency and multi-channel fallback.
Strengths
Known for its powerful generative AI capabilities, multi-step conversation orchestration, and industry-specific templates supporting complex enterprise workflows across sectors like banking and healthcare.
Strengths
Praised for user-friendly chatbot construction, multi-agent inbox collaboration, and SMS fallback ensuring continuous customer communication even beyond WhatsApp.
Best Use Case
Ideal for large enterprises requiring omnichannel AI-powered customer engagement and sophisticated workflow automation via a single platform.
Best Use Case
Best suited for SMBs and mid-market businesses seeking to automate WhatsApp customer support with fallback communication channels.

CRM Integration

Gupshup provides deep integrations with major CRM and helpdesk systems such as Salesforce, HubSpot, and Zendesk, supporting real-time data sync and event triggers.
Wati offers integrations with HubSpot, Zoho, and Google Sheets focusing on syncing support tickets and customer info to streamline service management.
Strengths
Offers robust event-driven automation with webhook triggers, complex data synchronization, and AI intent recognition integrated into enterprise workflows.
Strengths
Delivers straightforward CRM syncing and workflow automations, enabling quick setup and management for small teams.
Best Use Case
Suitable for enterprises automating multi-channel, AI-driven customer engagement at scale, requiring deep CRM and helpdesk integrations.
Best Use Case
Ideal for support teams aiming for simplified orchestration of customer conversations with CRM sync and fallback support.

Analytics & Reporting

Gupshup includes advanced conversational intelligence, real-time intent analysis, and enterprise-grade custom reporting dashboards.
Wati provides real-time analytics on customer conversations, agent response times, and operational metrics designed to optimize support efficiency.
Strengths
Excels in delivering deep, actionable insights for large teams on conversation trends, AI bot performance, and customer sentiment analysis.
Strengths
Focused on operational metrics that help support managers track responsiveness and ticket resolution.
Best Use Case
Perfect for enterprises needing rich analytics across unified messaging channels and AI-powered interaction quality.
Best Use Case
Good fit for SMBs looking to monitor practical support KPIs and improve team productivity.

Customer Engagement

Gupshup supports multi-agent teams with advanced routing, queues, and AI-human handoff capabilities, ensuring personalized, scalable engagement across channels.
Wati emphasizes continuous customer engagement via AI chatbots, human takeover when needed, and multi-channel fallback to SMS and email.
Strengths
Provides sophisticated conversation orchestration combined with AI-generated auto responses for seamless customer journeys.
Strengths
Ensures uninterrupted support with AI assistance and fallback channels, reducing agent workload.
Best Use Case
Ideal for enterprises requiring scalable, personalized omnichannel conversations with AI enabling complex decision flows and handoffs.
Best Use Case
Suited for SMBs needing streamlined customer support with fallback to prevent missed interactions.

Scalability

Enterprise-grade scalability with high uptime SLAs, global deployment, and support for thousands of concurrent agents and messages.
Scales effectively for growing SMBs with high message volumes and multi-channel capabilities designed for agility and uptime.
Strengths
Offers robust infrastructure supporting large-scale deployments with guaranteed uptime and SLA compliance worldwide.
Strengths
Designed to ensure reliable performance and customer reach at scale in growing business environments.
Best Use Case
Best for large organizations needing reliable, secure omnichannel communication platforms with AI-driven automation.
Best Use Case
Best for fast-growing companies wanting scalable, reliable WhatsApp-centered support with multi-channel fallback.

Why Flowcart is the Better Alternative to Gupshup & Wati

Gamification β†’ More Customers, More Fun
  • Play-to-win deals spark engagement
  • Capture new shoppers easily
  • Keep customers coming back
Loyalty β†’ Turn Buyers into Repeaters
  • Instant rewards on purchases
  • Automated repeat-buy offers
  • Build long-term trust & value
Payments in WhatsApp β†’ Faster Checkout, More Sales
  • One-tap payments inside chat
  • Fewer drop-offs, more revenue
  • Multiple gateways, saved cards
AI Flows β†’ Smarter Chats, Higher Conversions
  • Instant replies to questions
  • Personalized product recos
  • Automated cart recovery
Testimonial

Customers Love us

β€˜Retailers are already messaging our sales team on WhatsApp to place orders. We are the ones who need to accept change and adapt our businesses to meet them where they are, if we want to grow and retain our customer base. Tools like flow cart aren’t replacing our sales teams, they help them sell more!”
Jai Gandhi
CEO of Darling Group, East Africa
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With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalised advice is key.
Sneha Mehta
CEO Uncover Skincare
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Now, we respond instantly, recover abandoned carts effortlessly, and send targeted promotions that keep customers coming backβ€”all on WhatsApp. It’s truly a game-changer for our business!
Sneha Doshi
Founder, Fully Baked
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Partnering with Flowcart changed everything for us. We saw faster transactions, stronger engagement, and a real connection with our customers. In just a few months, our sales grew by 40%, and every lead that came through Sukhiba converted. It’s been a game-changer for our business.
Purity Waweru
CEO, Tanj Curtains
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"From the start, we wanted more than just a great brandβ€”we wanted meaningful conversations with every customer. Flowcart made that possible. With real-time chats, in-chat ordering, and direct delivery flows, we’ve grown a community of over 1,500 customers in Nairobi in just 7 months. Today, 60% of our sales come from repeat buyers. That’s the power of building trust inside WhatsApp."
Varanasi Deepak
Founder, Food and Us
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Flowcart has transformed our business by helping us respond faster, boost sales, and connect with a younger generation of buyers, all while simplifying the shopping experience on WhatsApp.
Zul Juma
Founder, Housewife’s Paradise
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Don’t Just Compare. Upgrade.

While AiSensy and Interakt compete on features, Flowcart takes you further. Faster checkout, smarter automation, and higher conversions all inside WhatsApp.Try Flowcart today and turn chats into checkouts.

Frequently asked questions

What channels does Gupshup support beyond WhatsApp?
Is Wati capable of multi-channel messaging?
Does Gupshup offer advanced AI bots?