Interakt vs Wati:

WhatsApp CRM and Support Automation Platforms
Discover which platform is best suited for CRM-driven campaigns and multi-agent customer support on WhatsApp for better engagement and efficiency.

So what are these?

Interakt

What is Interakt

Interakt is a full-stack WhatsApp CRM and sales platform that enables e-commerce teams to manage shared inboxes, automate customer journeys, and boost sales workflows.
Wati

What is Wati

Wati is a no-code WhatsApp automation toolkit that empowers customer support teams and SMBs to build chatbots, send bulk notifications, and streamline follow-ups.
Comparing the SDKs

Interakt Vs Flowcart Vs Wati

Features
Platform & Pricing
Pricing tier
₹2,499 – 3,499 /mo
Custom (₹5,000+ /mo estimated)
₹2,499 – 4,999 /mo
Setup & onboarding
✅ Free setup
✅ Free setup + dedicated team
✅ Free setup
Trial & sandbox
14 days
✅ Demo & pilot
14 days + sandbox
Broadcast & Templates
Message templates
✅ Unlimited
✅ Unlimited, AI-optimized
✅ Unlimited
Campaign scheduling
✅ Bulk & drip campaigns
✅ Dynamic moment marketing
✅ Bulk & drip campaigns
Commerce Features
In-chat checkout
Basic cart
✅ One-click checkout
Payments & COD
✅ Multiple gateways
✅ Native payments & COD tools
Abandoned cart recovery
Automated follow-ups
✅ Up to 80% recovery
Automated follow-ups
Dynamic pricing & negotiation
✅ AI negotiation & smart pricing
Automation & AI
Chatbot builder
✅ Visual flow builder
✅ AI-assisted builder
✅ No-code visual builder
AI-powered segmentation
✅ Advanced segments
✅ Behavior & lifecycle analysis
Multi-channel fallback
✅ WhatsApp-only commerce focus
✅ SMS & email fallback
Inbox & Collaboration
Shared team inbox
✅ Unlimited agents
✅ Unlimited agents
✅ Unlimited agents
Mobile app
✅ iOS/Android
✅ Full-featured mobile management
✅ iOS/Android
Integrations & Technical
E-commerce connectors
✅ Shopify, WooCommerce
✅ Shopify + ERP systems
✅ Shopify, WooCommerce
CRM & third-party apps
✅ Zoho, PayU + 15 apps
✅ Native CRM + 20+ apps
✅ HubSpot, Zoho, Google Sheets
API & webhook support
Advanced API
✅ Complete API suite
Advanced API
Analytics & Reporting
Campaign & channel analytics
✅ Conversation analytics
✅ Real-time commerce analytics
✅ Real-time analytics
Revenue & ROI tracking
✅ Sales & ROI dashboards
Dashboards & data export
CSV export
✅ Custom dashboards & exports
CSV export
Support & Onboarding
SLAs & uptime
Priority support
✅ Dedicated success manager
Priority email/chat support
Documentation & training
✅ Online docs + webinars
✅ Guided training & resources
✅ Online docs + tutorials
Onboarding time
Weeks
Weeks (with hand-holding)
Days–Weeks
Enterprise & Compliance
Security & compliance
✅ GDPR, ISO certifications
✅ GDPR, ISO 27001
✅ GDPR, ISO certifications
Scalability
High
High (AI-optimized)
High
White-label & branding
✅ White-label option
✅ White-label & custom flows
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Comparing the SDKs

Interakt vs Wati: Detailed Comparison

WhatsApp Marketing Automation

Interakt offers sophisticated multi-step marketing automation with a visual flow builder, bulk personalized broadcasts, and Click-to-WhatsApp ad integration. It excels in crafting customer journeys beyond simple messaging.
Wati focuses on straightforward automation with no-code chatbot building, bulk notifications, and customer service workflows, emphasizing ease of use and support efficiency.
Strengths
Known for its powerful workflow design, detailed audience targeting via CRM data, and seamless integration with Click-to-WhatsApp campaigns providing comprehensive marketing execution.
Strengths
Appreciated for its simple chatbot builder, multi-agent inbox, SMS fallback, and reliable message delivery supporting smarter customer support.
Best Use Case
Ideal for e-commerce teams aiming to drive complex multi-channel marketing strategies and nurture leads through personalized journeys.
Best Use Case
Suited for SMBs needing fast, reliable automation to streamline customer support and follow-ups with AI assistance.

CRM Integration

Interakt delivers deep native integrations with CRMs like Zoho and Freshworks, offering real-time sync, automated deal creation, and bidirectional data management.
Wati provides essential CRM connections via Zapier, HubSpot, and Zoho, enabling easy syncing of support tickets and customer data.
Strengths
Its enterprise-grade CRM capabilities facilitate sophisticated sales workflows and contact management within WhatsApp conversations.
Strengths
Makes basic integration easy for teams to connect WhatsApp conversations with existing CRM tools quickly for efficient support logging.
Best Use Case
Best for teams requiring tight alignment between sales and support using WhatsApp as a central CRM communication channel.
Best Use Case
Best for support teams wanting simple CRM sync for automated helpdesk workflows.

Analytics & Reporting

Multi-layer analytics including marketing ROI, SLA monitoring, and operational dashboards, empowering managers to optimize campaigns and service efficiency.
Real-time support analytics focusing on response times, conversation volume, and team productivity to improve daily support operations.
Strengths
Enables marketing and service leaders to track KPIs, resolve issues quickly, and optimize workflows based on ROI and SLA metrics.
Strengths
Highlights operational metrics that help support teams monitor workload and responsiveness effectively.
Best Use Case
Excellent for organizations with large teams needing detailed operational and marketing insights.
Best Use Case
Great for SMBs focusing on support efficiency and team productivity.

Shared Inboxes & Customer Engagement

Supports multi-agent shared inboxes with advanced routing, conversation tagging, and CRM tie-ins, enabling personalized, scalable conversations and complex workflow management.
Provides shared inboxes with ease of use and fallback SMS, ensuring continuous customer engagement for SMBs without complex setup.
Strengths
Sophisticated chat management controls for multi-agent collaboration, integrating CRM data and marketing workflows.
Strengths
Simple AI handoffs and fallback messaging reduce agent workload while maintaining uninterrupted responses.
Best Use Case
Ideal for businesses needing complex, campaign-driven, collaborative conversation management.
Best Use Case
Suited for lean teams needing robust, simple automation to enhance support quality and consistency.

Scalability & Compliance

Enterprise-grade infrastructure with localized number provisioning, high concurrency, SLAs, white-labeling, and global operations readiness.
Scales with multi-channel support, API simplicity, shared inboxes, and quick SMB deployment, offering reliable message delivery without complex infrastructure.
Strengths
Guarantees uptime, supports large teams, and is suitable for multi-country, enterprise operations.
Strengths
Simple setup and API integrations enable SMBs to expand support operations efficiently.
Best Use Case
Ideal for larger organizations expanding WhatsApp usage across departments, markets, or countries.
Best Use Case
Suited for growing SMBs enhancing support operations with scalable yet simple solutions.

Why Flowcart is the Better Alternative to Interakt & Wati

Gamification → More Customers, More Fun
  • Play-to-win deals spark engagement
  • Capture new shoppers easily
  • Keep customers coming back
Loyalty → Turn Buyers into Repeaters
  • Instant rewards on purchases
  • Automated repeat-buy offers
  • Build long-term trust & value
Payments in WhatsApp → Faster Checkout, More Sales
  • One-tap payments inside chat
  • Fewer drop-offs, more revenue
  • Multiple gateways, saved cards
AI Flows → Smarter Chats, Higher Conversions
  • Instant replies to questions
  • Personalized product recos
  • Automated cart recovery
Testimonial

Customers Love us

‘Retailers are already messaging our sales team on WhatsApp to place orders. We are the ones who need to accept change and adapt our businesses to meet them where they are, if we want to grow and retain our customer base. Tools like flow cart aren’t replacing our sales teams, they help them sell more!”
Jai Gandhi
CEO of Darling Group, East Africa
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With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalised advice is key.
Sneha Mehta
CEO Uncover Skincare
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Now, we respond instantly, recover abandoned carts effortlessly, and send targeted promotions that keep customers coming back—all on WhatsApp. It’s truly a game-changer for our business!
Sneha Doshi
Founder, Fully Baked
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Partnering with Flowcart changed everything for us. We saw faster transactions, stronger engagement, and a real connection with our customers. In just a few months, our sales grew by 40%, and every lead that came through Sukhiba converted. It’s been a game-changer for our business.
Purity Waweru
CEO, Tanj Curtains
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"From the start, we wanted more than just a great brand—we wanted meaningful conversations with every customer. Flowcart made that possible. With real-time chats, in-chat ordering, and direct delivery flows, we’ve grown a community of over 1,500 customers in Nairobi in just 7 months. Today, 60% of our sales come from repeat buyers. That’s the power of building trust inside WhatsApp."
Varanasi Deepak
Founder, Food and Us
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Flowcart has transformed our business by helping us respond faster, boost sales, and connect with a younger generation of buyers, all while simplifying the shopping experience on WhatsApp.
Zul Juma
Founder, Housewife’s Paradise
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Don’t Just Compare. Upgrade.

While AiSensy and Interakt compete on features, Flowcart takes you further. Faster checkout, smarter automation, and higher conversions all inside WhatsApp.Try Flowcart today and turn chats into checkouts.

Frequently asked questions

Does Interakt provide deeper CRM integrations than Wati?
Which tool provides better chatbot automation?
How do team features compare between Interakt and Wati?