Klaviyo vs Yotpo:

Marketing Automation vs Loyalty & Reviews Platforms

Understand whether Klaviyo’s personalization or Yotpo’s loyalty and customer reviews features better suit your marketing goals for sustained growth.

So what are these?

What is Klaviyo

Klaviyo is an email, SMS, and push marketing automation platform that allows e-commerce marketers to create personalized lifecycle campaigns and maximize ROI.

What is Yotpo

Yotpo is a reviews, loyalty, and UGC platform that helps retail brands collect customer feedback, run rewards programs, and drive repeat purchases.

Comparing the SDKs

Klaviyo vs Flowcart vs Yotpo

Features

Platform & Pricing

Pricing tier

Free–Custom (usage-based)

Custom (₹5 000+/mo estimated)

Free–Custom (module-based)

Setup & onboarding

✅ Self-serve

✅ Free setup + dedicated team

❌ (Premium onboarding)

Trial period & demo

✅ Free tier

✅ Demo & pilot

✅ Free plan (reviews only)

Channel & Messaging

Primary channels

Email, SMS, Push

WhatsApp commerce only

SMS (loyalty), Email (UGC)

Template library & limits

✅ Unlimited templates

✅ Unlimited, AI-optimized

❌ (Templates per module)

Broadcast & drip campaigns

✅ Email & SMS flows

✅ Dynamic moment marketing

✅ Loyalty & referral campaigns

Commerce Features

In-chat / in-email checkout

❌

✅ One-click checkout

❌

Product recommendations

✅ Dynamic

✅ AI-assisted suggestions

❌

Loyalty & rewards integration

❌

✅ Built-in rewards

✅ Points, tiers, referrals

Reviews & UGC collection

❌

✅ Automated reviews

Automation & AI

Automation workflows

✅ Visual flow builder

✅ AI-assisted builder

✅ Loyalty triggers & flows

AI-powered segmentation

✅ Predictive segments

✅ Behavior & lifecycle analysis

✅ Behavior-based segments

Personalized messaging

✅ Dynamic content

✅ Moment marketing

✅ SMS loyalty reminders

Integrations & Technical

E-commerce connectors

✅ Shopify, WooCommerce, BigCommerce

✅ Shopify + ERP systems

✅ Shopify, Magento

CRM & third-party apps

✅ 300+ integrations

✅ Native CRM + 20+ apps

✅ 45+ integrations

API & webhook support

✅ Complete API suite

✅ API access (limited endpoints)

Integrations & APIs

E-commerce connectors

✅ Shopify, WooCommerce

✅ Shopify + ERP systems

✅ Shopify, WooCommerce

CRM & third-party apps

✅ HubSpot, Razorpay

✅ Native CRM + 20+ apps

✅ HubSpot, Zoho, Google Sheets

API & webhook support

Basic API

✅ Complete API suite

Advanced API

Analytics & Reporting

Campaign & channel analytics

✅ Advanced ROI metrics

✅ Real-time commerce analytics

✅ Loyalty & review analytics

Revenue & ROI tracking

✅ Revenue attribution

✅ Sales & ROI dashboards

❌

Dashboards & data export

✅ Custom dashboards & exports

CSV export

Support & Onboarding

SLAs & uptime

Standard & Premium support

✅ Dedicated success manager

Premium support tiers

Documentation & training

✅ Online docs + academy

✅ Guided training & resources

✅ Knowledge base + webinars

Onboarding time

Days–Weeks

Weeks (with hand-holding)

Weeks

Enterprise & Compliance

Security & compliance

✅ GDPR, SOC 2

✅ GDPR, ISO 27001

✅ GDPR, ISO certifications

Scalability

High

High (AI-optimized)

High

White-label & branding

❌

✅ White-label & custom flows

✅ Custom branding

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Get a detailed benchmarking report on Klaviyo vs Yotpo

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Comparing the SDKs

Klaviyo vs Yotpo: Detailed Comparison

Marketing Automation

Specializes in multi-channel marketing automation (email, SMS, push) powered by AI-driven personalization, predictive analytics, and deep e-commerce integrations. It’s best for brands prioritizing acquisition and lifecycle revenue through tailored campaigns.

Focuses on loyalty, reviews, and UGC, creating retention loops—collecting reviews, rewarding repeat customers, and leveraging social proof to boost lifetime value. With SMSBump, it also supports marketing, though more loyalty-centric than Klaviyo’s lifecycle automation.

Strengths

Advanced AI-driven targeting, cross-channel automation flows, and revenue attribution for optimizing campaigns based on customer behavior and purchase history. Deep e-commerce integrations enhance personalization and data-driven campaigns.

Strengths

Deep loyalty program management tied to reviews, rewards, and referrals. Creates a virtuous cycle of social proof and retention, enhanced with timely SMS reminders that boost customer lifetime value.

Best Use Case

Growth through personalized acquisition and campaign automation; ideal for brands prioritizing revenue from lifecycle campaigns.

Best Use Case

Growth through retention, loyalty, and advocacy; best for brands focusing on repeat purchases and leveraging social proof.

Customer Data & Segmentation

Klaviyo creates unified, real-time customer profiles combining online behavior, purchase data, and email engagement. This allows advanced predictive modeling and dynamic segmentation for precise targeting.

Yotpo tracks loyalty points, referral statuses, and review activities to segment customers dynamically based on their engagement and reward eligibility.

Strengths

Klaviyo provides marketers with predictive segments (e.g., expected purchase date, lifetime value) and dynamic lists that update automatically, enabling timely and relevant messaging.

Strengths

Yotpo’s segmentation is loyalty- and engagement-focused, allowing brands to target reward tiers, points expiration reminders, and advocates, enhancing personalized loyalty communications.

Best Use Case

Klaviyo works best for brands needing granular, data-rich segmentation across multiple marketing channels.

Best Use Case

Yotpo suits brands prioritizing loyalty program engagement and customer advocacy campaigns.

Analytics & Reporting

Klaviyo delivers comprehensive marketing analytics covering revenue attribution, campaign performance, and customer insights across email and SMS channels. The platform’s dashboards offer actionable ROI metrics.

Yotpo provides loyalty-focused analytics such as points earned/redeemed, referral campaign effectiveness, and review impact on sales. Reporting centers around customer engagement and retention metrics.

Strengths

Klaviyo offers advanced BI tools with customizable dashboards, cohort analysis, and revenue lifecycle tracking that help marketers optimize spend and timing.

Strengths

Yotpo excels at delivering loyalty program KPIs and review-related metrics that correlate with repeat purchase rates and customer lifetime value.

Best Use Case

Klaviyo is ideal for data-driven marketers aiming for detailed revenue and engagement tracking across multiple channels.

Best Use Case

Yotpo benefits loyalty managers and customer success teams focused on retention impact and advocacy program ROI.

Customer Engagement

Klaviyo supports 300+ integrations including Shopify, WooCommerce, and CRM platforms, enabling smooth data flow and automation across systems.

Yotpo integrates with popular e-commerce platforms like Shopify and Magento, as well as marketing automation and CRM systems, focusing on loyalty and reviews synchronicity.

Strengths

Klaviyo offers a broad ecosystem of native apps and APIs, making it highly flexible for enterprise-grade marketing stacks.

Strengths

Yotpo excels at integrating loyalty and review data directly into e-commerce workflows enhancing personalization and social proof.

Best Use Case

Klaviyo suits brands seeking broad integration options and flexible data-driven campaigns.

Best Use Case

Yotpo fits brands wanting close integration of loyalty and reviews with store front and marketing systems.

Support & Onboarding

Klaviyo provides strong self-serve resources, including online docs, a comprehensive academy, and community forums. Premium plans add dedicated support.

Yotpo offers dedicated onboarding and premium support tiers focused on maximizing loyalty program and UGC impact.

Strengths

Klaviyo’s rich educational resources empower marketers to self-optimize quickly, while premium tiers provide expert assistance.

Strengths

Yotpo’s support focuses on loyalty and advocacy program success, with personalized onboarding and account management.

Best Use Case

Klaviyo is good for teams that value autonomy supported by deep educational content.

Best Use Case

Yotpo is ideal for brands wanting hands-on consultancy for loyalty and UGC strategies.

Why Flowcart is the Better Alternative to Klaviyo & Yotpo

Gamification → More Customers, More Fun

Play-to-win deals spark engagement
Capture new shoppers easily
Keep customers coming back

Loyalty → Turn Buyers into Repeaters

Instant rewards on purchases
Automated repeat-buy offers
Build long-term trust & value

Payments in WhatsApp → Faster Checkout, More Sales

One-tap payments inside chat
Fewer drop-offs, more revenue
Multiple gateways, saved cards

AI Flows → Smarter Chats, Higher Conversions

Instant replies to questions
Personalized product recos
Automated cart recovery

Testimonial

Customers Love us

‘Retailers are already messaging our sales team on WhatsApp to place orders. We are the ones who need to accept change and adapt our businesses to meet them where they are, if we want to grow and retain our customer base. Tools like flow cart aren’t replacing our sales teams, they help them sell more!”

Jai Gandhi

CEO of Darling Group, East Africa

With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalised advice is key.

Sneha Mehta

CEO Uncover Skincare

Now, we respond instantly, recover abandoned carts effortlessly, and send targeted promotions that keep customers coming back—all on WhatsApp. It’s truly a game-changer for our business!

Sneha Doshi

Founder, Fully Baked

Partnering with Flowcart changed everything for us. We saw faster transactions, stronger engagement, and a real connection with our customers. In just a few months, our sales grew by 40%, and every lead that came through Sukhiba converted. It’s been a game-changer for our business.

Purity Waweru

CEO, Tanj Curtains

"From the start, we wanted more than just a great brand—we wanted meaningful conversations with every customer. Flowcart made that possible. With real-time chats, in-chat ordering, and direct delivery flows, we’ve grown a community of over 1,500 customers in Nairobi in just 7 months. Today, 60% of our sales come from repeat buyers. That’s the power of building trust inside WhatsApp."

Varanasi Deepak

Founder, Food and Us

Flowcart has transformed our business by helping us respond faster, boost sales, and connect with a younger generation of buyers, all while simplifying the shopping experience on WhatsApp.

Zul Juma

Founder, Housewife’s Paradise

Don’t Just Compare. Upgrade.

While AiSensy and Interakt compete on features, Flowcart takes you further. Faster checkout, smarter automation, and higher conversions all inside WhatsApp.Try Flowcart today and turn chats into checkouts.

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Klaviyo vs Yotpo:

So what are these?

What is Klaviyo

What is Yotpo

Klaviyo vs Flowcart vs Yotpo

Get a detailed benchmarking report on Klaviyo vs Yotpo

Klaviyo vs Yotpo: Detailed Comparison

Marketing Automation

Customer Data & Segmentation

Analytics & Reporting

Customer Engagement

Support & Onboarding

Why Flowcart is the Better Alternative to Klaviyo & Yotpo

Customers Love us

Don’t Just Compare. Upgrade.

Frequently asked questions