Manychat vs Wati:

Social Media Chatbots vs WhatsApp Automation
Discover how Manychat’s Facebook and Instagram chatbot capabilities compare with Wati’s WhatsApp automation to support your marketing or customer service.

So what are these?

Manychat

What is Manychat

Manychat is a social media chatbot builder for Facebook Messenger, Instagram, and SMS that assists marketers in automating engagement, lead capture, and campaigns.
Wati

What is Wati

Wati is a no-code WhatsApp automation toolkit that empowers customer support teams and SMBs to build chatbots, send bulk notifications, and streamline follow-ups.
Comparing the SDKs

Manychat Vs Flowcart Vs Wati

Features
Platform & Pricing
Pricing tier
Free – $499 + /mo (tiered)
₹6250 /month
₹2,499 – 4,999 /mo
Setup & onboarding
✅ Self-serve
✅ Free setup + dedicated team
✅ Free setup
Trial & demo
✅ Free tier + sandbox
✅ Demo & pilot
14 days + sandbox
Channel & Engagement
Supported channels
FB Messenger, IG DM, SMS, WhatsApp
WhatsApp-only commerce focus
WhatsApp + SMS & email fallback
Growth tools
✅ Comment-to-DM, story mentions
✅ Click-to-WhatsApp Ads
Audience capture widgets
✅ Pop-ups, embeds
✅ QR code & ad integrations
Commerce Features
In-chat checkout
✅ One-click checkout
Payments integration
✅ Native payments & COD tools
Abandoned cart recovery
✅ Up to 80% recovery
Automated follow-ups
Dynamic pricing & negotiation
✅ AI negotiation & smart pricing
Automation & AI
Visual flow builder
✅ Drag-and-drop
✅ AI-assisted builder
✅ No-code visual builder
AI-powered features
✅ AI content & intent recognition
✅ AI behavior & moment marketing
Multi-channel fallback
✅ WhatsApp-only commerce focus
✅ SMS & email fallback
Collaboration & Support
Shared team inbox
✅ Unlimited agents
✅ Unlimited agents
Mobile app
✅ iOS/Android
✅ Full-featured mobile management
✅ iOS/Android
Integrations & Technical
E-commerce connectors
✅ Shopify, WooCommerce
✅ Shopify, WooCommerce, Magento + All Major ERPs
✅ Shopify, WooCommerce
CRM & third-party apps
✅ Zapier, Google Sheets
✅ Native CRM + 20+ apps
✅ HubSpot, Zoho, Google Sheets
API & webhook support
Advanced API
✅ Complete API suite
Advanced API
Analytics & Reporting
Campaign & chat analytics
✅ Engagement metrics
✅ Real-time commerce analytics
✅ Real-time analytics
Revenue & ROI tracking
✅ Sales & ROI dashboards
Data export & dashboards
✅ CSV export
✅ Custom dashboards & exports
CSV export
Support & Onboarding
SLAs & support tiers
Standard & Premium
✅ Dedicated success manager
Priority email /chat support
Documentation & training
✅ Help Center & tutorials
✅ Guided training & resources
✅ Online docs + tutorials
Onboarding time
Days–Weeks
Days
Days–Weeks
Enterprise & Compliance
Security & compliance
✅ GDPR, SOC 2
✅ GDPR, ISO 27001
✅ GDPR, ISO certifications
Scalability
High
High (AI-optimized)
High
White-label & branding
✅ White-label & custom flows
Book a Demo

Get a detailed benchmarking report on Manychat vs Wati

Book a Demo
Comparing the SDKs

Manychat vs Wati: Detailed Comparison

WhatsApp Marketing Automation

Manychat specializes in social media chatbot automation across Facebook Messenger, Instagram DMs, SMS, and WhatsApp. The platform enables interactive growth tools like comment-to-DM and story mention replies to capture and nurture social traffic.
Wati primarily delivers WhatsApp-focused automation with AI-driven chatbots and bulk messaging, emphasizing reliable customer support automation and multi-channel fallback for continuity.
Strengths
Known for its rich social media marketing features, seamless integration with Facebook and Instagram, and ability to engage audiences through dynamic chatbot flows and interactive campaigns.
Strengths
Praised for its no-code chatbot builder, multi-agent shared inbox, and SMS fallback features that ensure uninterrupted support beyond WhatsApp.
Best Use Case
Ideal for marketers leveraging social platforms to generate leads, grow engagement, and automate direct messaging on Facebook and Instagram channels.
Best Use Case
Best suited for businesses focused on WhatsApp for customer service and notifications, seeking easy-to-set-up automations and support continuity.

CRM Integration

Manychat offers integrations mainly via Zapier and native connectors enabling data sync with CRM tools like HubSpot and Google Sheets, facilitating lead and customer data management.
Wati integrates with HubSpot, Zoho, Google Sheets, and others, supporting CRM synchronization to link customer conversations with established support workflows.
Strengths
Provides easy, flexible CRM integration options empowering marketers to connect chatbot leads with broader marketing ecosystems efficiently.
Strengths
Enables seamless CRM data syncing for support and sales teams to track conversations and customer journeys effectively.
Best Use Case
Suited for marketers needing simple integration to pass chatbot-generated leads into existing CRM systems for nurture and follow-up.
Best Use Case
Suited for customer support teams requiring integration to log and manage WhatsApp conversations within CRM platforms smoothly.

Analytics & Reporting

Manychat provides engaging funnel analytics focusing on chatbot engagement, subscriber growth, and messaging outcomes, primarily designed for social media channels.
Wati offers real-time support analytics measuring conversation volumes, response times, and customer satisfaction metrics, helping optimize service delivery.
Strengths
Excels in tracking social engagement metrics, conversion funnels from chat interactions, and overall campaign performance on Facebook and Instagram.
Strengths
Excels in operational support reporting with clear insights on agent responsiveness and workload management.
Best Use Case
Perfect for social media teams wanting to monitor and optimize engagement and lead generation through chatbots.
Best Use Case
Ideal for support teams focused on maintaining high quality and timely customer interactions on WhatsApp and fallback channels.

Customer Engagement

Manychat offers interactive tools like giveaways, quizzes, and comment capture automation to engage social audiences dynamically and convert them to subscribers.
Wati focuses on continuous engagement through AI-powered chatbots, human agent handoffs, and fallback to SMS/email ensuring no customer query goes unanswered.
Strengths
Enables gamified and interactive social messaging campaigns that grow audiences and drive conversions.
Strengths
Focuses on conversation continuity and reducing agent load with smart automation and multi-channel fallback.
Best Use Case
Best suited for brands capitalizing on social content to build engaged communities and capture leads via chat.
Best Use Case
Best for businesses prioritizing WhatsApp customer support with automation to scale and maintain service levels.

Scalability

Manychat scales well for social marketing teams managing large subscriber bases across multiple social channels with tiered pricing for growth.
Wati scales reliably for SMBs handling increasing support demand with multi-device agent support and high message throughput.
Strengths
Provides flexible plans to accommodate social audience growth and expanded chatbot interaction volumes.
Strengths
Offers robust uptime and fallback features ensuring seamless customer communication as support teams grow.
Best Use Case
Ideal for social media marketers expanding chatbot audiences on Instagram and Facebook Messenger.
Best Use Case
Ideal for companies growing WhatsApp support operations needing scalable, reliable automation and fallback.

Why Flowcart is the Better Alternative to Manychat & Wati

Gamification → More Customers, More Fun
  • Play-to-win deals spark engagement
  • Capture new shoppers easily
  • Keep customers coming back
Loyalty → Turn Buyers into Repeaters
  • Instant rewards on purchases
  • Automated repeat-buy offers
  • Build long-term trust & value
Payments in WhatsApp → Faster Checkout, More Sales
  • One-tap payments inside chat
  • Fewer drop-offs, more revenue
  • Multiple gateways, saved cards
AI Flows → Smarter Chats, Higher Conversions
  • Instant replies to questions
  • Personalized product recos
  • Automated cart recovery
Testimonial

Customers Love us

‘Retailers are already messaging our sales team on WhatsApp to place orders. We are the ones who need to accept change and adapt our businesses to meet them where they are, if we want to grow and retain our customer base. Tools like flow cart aren’t replacing our sales teams, they help them sell more!”
Jai Gandhi
CEO of Darling Group, East Africa
Thumbnail
With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates, especially in the beauty and wellness industry, where personalised advice is key.
Sneha Mehta
CEO Uncover Skincare
Thumbnail
Now, we respond instantly, recover abandoned carts effortlessly, and send targeted promotions that keep customers coming back—all on WhatsApp. It’s truly a game-changer for our business!
Sneha Doshi
Founder, Fully Baked
Thumbnail
Partnering with Flowcart changed everything for us. We saw faster transactions, stronger engagement, and a real connection with our customers. In just a few months, our sales grew by 40%, and every lead that came through Sukhiba converted. It’s been a game-changer for our business.
Purity Waweru
CEO, Tanj Curtains
Thumbnail
"From the start, we wanted more than just a great brand—we wanted meaningful conversations with every customer. Flowcart made that possible. With real-time chats, in-chat ordering, and direct delivery flows, we’ve grown a community of over 1,500 customers in Nairobi in just 7 months. Today, 60% of our sales come from repeat buyers. That’s the power of building trust inside WhatsApp."
Varanasi Deepak
Founder, Food and Us
Thumbnail
Flowcart has transformed our business by helping us respond faster, boost sales, and connect with a younger generation of buyers, all while simplifying the shopping experience on WhatsApp.
Zul Juma
Founder, Housewife’s Paradise
Thumbnail
White arrow
White arrow

Don’t Just Compare. Upgrade.

While AiSensy and Interakt compete on features, Flowcart takes you further. Faster checkout, smarter automation, and higher conversions all inside WhatsApp.Try Flowcart today and turn chats into checkouts.

Frequently asked questions

Which platforms does Manychat support?
Can Wati automate Instagram or Facebook messages?
Which platform is better for WhatsApp customer service?