What is Flowcart? AI-Powered WhatsApp Commerce Platform for D2C and Retail Brands

Flowcart is an AI-powered conversational commerce platform built specifically for WhatsApp. It enables businesses to acquire, convert, and retain customers entirely within Whatsapp.

Flowcart combines bulti-in automation, CRM functionality, broadcasts, cart recovery ,and in-chat checkout flows into a single WhatsApp experience. Customers can browse, add to cart, and pay without ever stepping out of WhatsApp. Brands use it to launch campaigns, recover abandoned carts, automate support, and track revenue from one dashboard.

WhatsApp commerce means turning conversations into transactions. Instead of pushing customers to external sites, Flowcart brings the entire buying journey into WhatsApp, where open rates exceed 90%.

We Saw a Gap in How Brands Typically Convert Customers 

Most D2C brands spend heavily on ads but lose 70% of potential buyers at checkout. Email open rates hover around 18%, and SMS feels transactional. Retargeting ads cost more each quarter without improving conversion rates.

Customers have already shifted to WhatsApp. They check it 23 times per day on average. They trust it more than email and respond faster than on any other channel. But brands lack tools to meet them there.

Traditional e-commerce platforms force customers through multi-step flows: click ad, visit site, browse, add to cart, enter details, complete purchase. Each step leaks revenue. WhatsApp removes those friction points by collapsing the funnel into a conversation.

The Gap Identified

India has 550+ million WhatsApp users. Southeast Asia, MENA, and Latin America show similar adoption rates. Yet most businesses still treat WhatsApp like a support inbox: reactive, unstructured, impossible to scale.

No native tools existed to automate product discovery, send personalized campaigns, or process payments inside WhatsApp. Brands either hired large teams to manually respond to chats or ignored the channel entirely.

Existing CRM and marketing automation platforms weren't built for conversational commerce. They couldn't handle real-time chat flows, dynamic product catalogs, or WhatsApp Business API requirements.

Who Flowcart Was Created For

Flowcart was designed for D2C brands selling physical products like fashion, beauty, wellness, food, and electronics who depend on repeat purchases.

E-commerce and retail businesses with 500+ daily orders that need to reduce CAC, increase AOV, and automate retention without hiring 20-person support teams also benefit from Flowcart

The solution is also adopted by SMBs and growth-stage companies that can't afford enterprise CRMs or custom-built WhatsApp solutions but need chat-based selling that actually drives revenue.

How Does Flowcart Work?

Flowcart turns WhatsApp into a complete storefront by connecting your product catalog, CRM, and payment gateway directly to WhatsApp Business API. Customers enter through Click-to-WhatsApp ads, QR codes, Google Business links, or your website’s chat widget and the entire shopping journey happens inside one chat window.

Once the conversation starts, Flowcart’s AI guides the shopper using quick questions, image carousels, product selectors, and smart buttons. It recommends items based on browsing behavior, past orders, customer tier, or quiz responses.

When they’re ready to buy, your full catalog opens inside WhatsApp using Flowcart’s Webview experience. Shoppers browse products, select variants, add items to cart, and pay inside WhatsApp without switching apps. Native checkout reduces drop-offs and increases conversions instantly.

Flowcart syncs in real time with Shopify, WooCommerce, Odoo, ERPNext, or your internal ERP. Every message updates the customer profile. Every order triggers automations such as abandoned cart recovery flows, subscription reminders, loyalty points, and re-order nudges; all without manual work.

For B2B brands, Flowcart applies account-based pricing, distributor-specific catalogs, and custom MOQ rules inside the chat thread.

Human agents can jump in at any point, and Flowcart automatically routes complex queries while the AI handles predictable workflows.

Key Workflow Steps:

• Customer clicks WhatsApp ad, link, or scans QR code
• AI greets them and asks qualifying questions
• Product recommendations appear as visual tappable catalog
• Customer browses inside WhatsApp Webview and selects items
• Flowcart builds the cart and opens checkout inside WhatsApp
• Payment is processed securely in-app
• Order syncs to your store; fulfillment begins
• Automated post-purchase, loyalty, and subscription flows kick in
• Returning customers reorder with a simple “same as last time”

Features Built to Maximize Sales, Not Just Chats

1. Automated WhatsApp Campaigns

Send broadcast campaigns to segmented audiences with personalized messages, images, and CTAs. Schedule sends based on time zones or customer behavior triggers.

2. Chat-to-Checkout Experience

Customers browse products, add to cart, and complete payment without leaving WhatsApp. AI handles questions, suggests variants, and applies discounts dynamically.

3. Cart Recovery Automation

When a customer abandons their cart, Flowcart auto-sends a reminder within 30 minutes. Messages include product images, pricing, and urgency-driven offers.

4. AI-Powered Engagement Flows

Pre-built and custom workflows guide customers through welcome journeys, product quizzes, sizing assistance, or gift recommendations. Flows branch based on responses or purchase history.

5. Retargeting and Audience Segmentation

Tag customers by behavior: high-intent browsers, discount seekers, VIP buyers, dormant users. Trigger campaigns or automations based on tags.

6. Smart Broadcasts

Send targeted WhatsApp messages by segment. Auto-promote new launches, recover carts, or broadcast flash sales. Track open rates and conversions per campaign.

7. Automated Loyalty Program

Trigger rewards and VIP offers for repeat buyers in WhatsApp. Send personalized points, prompts, and milestone notifications to boost retention and increase repeat orders.

Benefits of Using Flowcart for D2C and Retail Brands

1. Saves Team Time Through Automation

Pre-built automations handle 70 percent of repetitive tasks: order confirmations, shipping updates, reorder reminders, and FAQ responses. Support teams focus on complex issues, not routine questions.

2. Simplifies Acquisition, Conversion, and Retention in One Place

Traditional stacks require separate tools for ads, landing pages, email, SMS, CRM, and analytics. Flowcart consolidates the full funnel into WhatsApp with unified reporting.

3. Boosts Conversion Rates with WhatsApp Engagement

WhatsApp messages get 90 percent plus open rates compared to 18 percent for email. Response rates hit 45 percent compared to 3 percent for email. Brands report 3x higher conversion rates on Click to WhatsApp ads.

4. Reduces Customer Effort with Frictionless Buying

No app downloads. No account creation. No multi page checkouts. Customers tap a few buttons, confirm their address, and pay via a link in under 90 seconds.

5. Increases Repeat Purchases

Automated reorder reminders land when customers actually need to replenish. Timing matters more than discounts. Brands see 35 percent higher repeat purchases within 6 months.

6. Webview Catalog with In-Chat Checkout

Your entire store loads inside WhatsApp with no browser redirects. This reduces drop offs and significantly increases conversion rates.

7. WhatsApp Subscriptions for Predictable Revenue

Customers can reorder weekly or monthly directly inside chat. This drives subscription revenue and improves retention without needing separate tools.

8. AI Product Recommendations

Flowcart suggests the right products at the right moment and auto builds carts. This increases AOV and speeds up time to purchase.

9. WhatsApp Abandoned Cart Recovery

98 percent open rates and 45 percent recovery outperform email and SMS by a huge margin. Recovery flows run automatically.

10. Unified WhatsApp CRM

Every conversation, order detail, and customer interaction is stored in one place. Teams get full visibility to respond faster and personalize every chat.

11. B2B and Distributor Pricing Support

Multiple price lists, customer specific pricing, MOQ controls, and regional pricing make Flowcart ideal for retail plus wholesale requirements.

12. Real Time Analytics

Track the full funnel: Click to WhatsApp ad performance, abandoned cart recovery, agent response speed, and revenue attribution.

13. Shared Inbox with AI Handoffs

AI handles first responses, tags queries, and prepares drafts. Humans take over when needed. This reduces response time and increases conversions.

14. Deep Integrations with Your Stack

Native sync with Shopify, WooCommerce, ERPs, CRMs, and payment gateways ensures smooth operations without extra tools or plugins.

Case Studies & Customer Success Stories

Retail Fashion or Beauty Brand Uncover Skincare, a leading East African beauty brand, faced expensive, inefficient marketing and high cart abandonment rates. Customers often needed personalized advice but dropped off when pushed to complete orders on the website.

How Flowcart solves it:

• Segmented WhatsApp broadcasts sent personalized messages based on location, demographics (like moms with hyperpigmentation), and purchase history.
• Customers could take AI-powered skincare quizzes, get ingredient info, and receive tailored product advicevia WhatsApp chat.
• One-tap ordering: Browse products, ask questions, and place orders without leaving the messaging app.
• Uses interactive flows to remove friction and guide customers from discovery through purchase.
• Handles FAQs on usage, returns, and recommendations automatically, reducing the need for manual support.

Result:

• WhatsApp became the top revenue channel, generating 3x more than email.
• 80% of D2C sales now come from WhatsApp.
• Conversion rates and customer loyalty increased dramatically, with higher repeat sales and engagement.

Uncover now plans to expand across Africa, leveraging Flowcart’s features to grow their customer base and boost sales in new regions.​

What Makes Flowcart Unique?

Compared to WATI, Zoko, Interakt, and legacy CRM platforms:

Pricing Overview

Flowcart offers flexible pricing plans to suit businesses of all sizes, from startups to large enterprises. Every plan includes unlimited contacts and conversations, ensuring you can scale without restrictions.

• Starter Plan:
  
  • $69.99/month
  • Essential features for small teams, including Shopify and WooCommerce integrations
  • 2 supported inventory locations
  • 1.5% transaction fee (free for up to $3,000 transaction volume/month)
• Growth Plan:
  
  • $129.99/month
  • Advanced WhatsApp AI flows and conditional flows
  • Up to 3 inventory locations
  • ERP integrations (Magento, Zoho, Odoo)
  • 1% transaction fee (free for up to $5,000 transaction volume/month)
  • 150 free support tickets per month
• Pro Plan:
  
  • $199.99/month
  • All Growth features plus custom workflows and up to 7 inventory locations
  • 250 support tickets
  • 0.5% transaction fee (free for up to $8,000 transaction volume/month)
• Enterprise Plan:
  
  • Custom pricing and features
  • Designed for mid to large organizations needing advanced scaling, more custom flows, or higher inventory location support

How to Get Started with Flowcart

Getting live on Flowcart takes 20 minutes if your catalog and CRM are already digitized. The platform handles WhatsApp Business API verification.

Step-by-Step Setup:

1. Sign up at flowcart.com and complete WhatsApp Business API verification
2. Connect your store or CRM using native integrations
3. Import your product catalog with images, pricing, and inventory
4. Set up automations using pre-built templates or create custom journeys
5. Launch your first campaign by segmenting audience and scheduling send times
6. Track performance in real time via the analytics dashboard

Most brands send their first campaign within 48 hours of signup.

FAQs

What is Flowcart used for?

Flowcart automates WhatsApp-based selling, customer engagement, and retention for D2C and retail brands. It handles campaigns, checkouts, cart recovery, and support inside WhatsApp.

How is Flowcart different from competitors like WATI or Interakt?

Flowcart tracks revenue per conversation, not just message delivery. It offers native in-chat checkout, AI-driven product recommendations, and multi-touch attribution tracking.

Is Flowcart free or paid?

Flowcart offers a 14-day free trial with full access. Paid plans start at ₹4,999/month for up to 1,000 conversations.

Who should use Flowcart?

D2C brands, e-commerce retailers, and SMBs selling physical products who need to reduce CAC, automate retention, and increase repeat purchases through WhatsApp commerce.

Does Flowcart integrate with Shopify, WooCommerce, and CRMs?

Yes. Flowcart provides native integrations for Shopify, WooCommerce, Magento, Zoho, HubSpot, Salesforce, and 15+ platforms. Data syncs bi-directionally in real time.

Does Flowcart support payments inside WhatsApp?

Flowcart generates secure payment links sent directly in WhatsApp chats. Customers complete checkout via Razorpay, Stripe, or PayPal within the conversation.

When should a brand switch from email marketing to WhatsApp commerce?

When email open rates drop below 15%, CAC climbs above ₹500, or repeat purchase rates stagnate. WhatsApp delivers 90%+ open rates and 3x higher engagement.