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About Us
Flowcart is an agentic revenue engineering platform for e-commerce companies. It deploys AI agents inside WhatsApp. These agents recover abandoned carts, close sales in conversation, and bring customers back. Each agent is built to understand every customer’s journey and powered with a decision engine.
What Flowcart Does
Flowcart lets customers shop a store just by chatting on WhatsApp. They ask for what they want in plain language. The agent understands the catalogue and floats the right products. We are also integrated with 50+ payment gateways, so that same conversation can go all the way to payment without ever leaving WhatsApp. Further, Every agent also knows where a customer is in their journey, from browsing to almost-bought to gone-quiet. That means it can bring them back with a message that's actually about what they were doing, not a generic nudge. That's what drives Flowcart's cart recovery and win-back numbers.
Abandoned Cart Recovery Agent
Recognizes when a cart's been abandoned. Decides when and how to bring the customer back, timing the message and picking the right discount to close the sale.
Flowcart's recovery rate runs 20-27%, compared to the ~10% industry average for email. Nectar Beauty recovers 27% of abandoned carts this way.
AI Store & Â Ordering Agent
Customers talk to your store on WhatsApp. The agent understands what they're looking for, recommends products, takes the order, and confirms payment. All in one conversation, without an app or a redirect.
Every conversation and order is automatically logged into your CRM/ERP, so nothing has to be re-entered by hand.
Post-Purchase & Reorder Agent
Picks up right after a purchase completes. Decides the next move, a thank-you, an upsell, or a reorder nudge, to grow average order value and repeat purchase rate without anyone manually following up.
WhatsApp Support Agent with In-Chat Commerce
Handles customer questions on WhatsApp. Can build and send a cart in the middle of the conversation, turning a support chat into a completed sale, not just a resolved ticket.
Smart Broadcasts
Segment your audience and send personalised WhatsApp campaigns. Many of our customers send 10,000+ personalized messages a month through Flowcart. Some of them have seen 3x revenue compared to Email marketing.
Gamification
Spin-the-wheel, scratch cards, and surveys can be attached to any agent-driven flow or broadcast. They unlock discounts, award loyalty points, or guide product discovery. Uncover Skincare uses a skin-type survey to route customers to personalised product recommendations.
Website Pop-ups
Convert anonymous website traffic into contactable leads. Visitors opt in with their WhatsApp number and get a discount code in return. Helps with subscriber growth that feeds all the other agents back to explore revenue opportunities for each shopper.
Click-to-WhatsApp  Ads Agent
Picks up a Meta ad click and runs a guided WhatsApp conversation in place of a website landing page. Built per campaign, product, or ad set. Ends in an in-chat payment. Samaking saw a 40% jump in conversion rate after switching their ad flow to WhatsApp.
Nudges
Flowcart latest acquisition agent which sits on your site and monitors customer activities and provides personalized feedback, nudging them towards checkout ot opt.
What Makes Flowcart Different
In-Chat Checkout,
Not Just In-Chat Conversation
Flowcart is integrated with 50+ payment gateways, including Peach Payments, SpaceStack, Stripe, Razorpay, Cashfree, and DPO Networks, across Africa, India, and other global markets. Customers pay directly inside WhatsApp. While companies have used whatsapp for mostly support, We have been able to deploy AI agents for end to end engagement from support, shopping & retention.
Built for E-commerce,
Not General Business Messaging
WhatsApp Business Solution Providers like WATI, Interakt, and Gupshup are built to serve any industry with basic API access. Flowcart is purpose-built for e-commerce. It comes with purpose built AI agents instead of customers building them from the scratch
Abandoned Cart Recovery
That Beats Email by 2-3X
Flowcart recovers 20-27% of abandoned carts through WhatsApp sequences. The industry average for email recovery is roughly 10%. Most of our customers see 20%+ cart recovery in any given month.
Native ERP and Platform Integrations
Flowcart connects directly to Shopify, WooCommerce, and Adobe Commerce, plus ERPs including Zoho, Odoo, Prana ERP, SAP, and NetSuite. Most WhatsApp BSPs, including WATI and Interakt, don't offer ERP-level integration.
Loyalty and Gamification
Built Into the Chat
Spin-the-wheel, scratch cards, surveys, and redeemable loyalty points all live inside WhatsApp. Customers never get redirected to a separate webpage.Â
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Who Uses Flowcart
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Marketing managers
E-commerce leads
Brands
The Team Behind Flowcart
Flowcart was founded by Ananth Gudipati. He was previously the global product lead at World Food Program. At WFP, he was leading the development and scaleup of Farm2Go and Farm to Market Alliance across more than 20 countries globally. He was engaged in the emerging markets for more than a decade and has deep experience in supply chains and digital transformation in South Asia and Africa. Previously, Ananth was a strategy consultant and had stints with TechnoServe and Dalberg consulting, leading their SME and supply chains projects. Ananth also worked on the Stanford University-RDVP led “Computer on Wheels” project and was responsible for launching multiple ICT based information modules including localized agriculture price data portals in India. He has done his MPA from Harvard University and was a gold medallist at School of Rural Management for his MBA-Rural Management. He also did his Telecommunication Engineering from Visveswaraya University.
Key Facts
Frequently Asked Questions
Stop losing buyers to drop-offs, friction, and silence, from first click onward
You've done the hard work of generating the demand. Now, let us convert it for you!
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