Top 12 Klaviyo Alternatives and Competitors in 2025

In today’s world of endless choices, products don’t sell themselves. That’s why e-commerce brands turn to smart automation tools like Klaviyo to drive growth.

Klaviyo is a favorite for Shopify users due to its deep integration, advanced segmentation, personalized campaigns, and seamless ecosystem with tools like Yotpo and Judge.me. It’s easy to see why it’s considered a market leader in email-driven e-commerce automation. 

But here’s the problem. It's high-priced. Many brands either drop the idea after seeing the subscription plans or have walked away following the January 2025 price hike, which raised costs by up to 25%. 

That’s why we have put together a list of the top 11 alternatives to Klaviyo to help you pick an email marketing platform that suits your needs in every capacity. Ready to find your business a marketing companion that is almost custom-made for you? Here we go! 

Why are Companies Looking for an Alternative to Klaviyo?

Before diving into Klaviyo alternatives, it’s important to understand why you might need one. This will give you a clearer picture of how other tools can step in and support your marketing goals.

Premium Pricing 

The primary reason Klaviyo isn’t suitable for all e-commerce businesses is its high costs. Klaviyo charges $45/month for up to 15000 emails/month. With that, you must pay another $15/month to add SMS services. 

Klaviyo also rolled out an automatic upgrade based on “active profile count” instead of calculations based on the total number of contacts. This not only increases costs for its users but also leaves the users uncertain about future price hikes. 

Here is what a user has to say about Klaviyo pricing: 

“Klaviyo has significantly increased its prices and restricted the volume of emails customers are allowed to send, as well as limiting the maximum number of contacts. This approach seems designed to generate extra fees for customers. Their pricing structure is opaque, and you’ll likely end up paying far more than initially indicated in the contract.” 

Navigation Challenges 

Klaviyo offers its users a myriad of features, but it also makes the platform somewhat complex, especially for small businesses looking for basic automation. Despite the documentation and video tutorial support, understanding the software and then utilizing it can take longer than you would expect. 

Hear it from a user, 

“Understanding the software to maximize it to the full potential it has requires a ton of knowledge of how the systems are connected to your marketing ecosystem. Understanding how flows work and how they connect to each other takes a lot of time or money to hire it out.” 

Lacking Customer Support

Several Klaviyo users complain about its slow and sometimes limited customer support, especially during busy times. There is also a limitation of only 60 days of email support with the free plan, after which you will have to pay for assistance. 

A user on G2 reviews Klaviyo similarly, stating, 

“Getting help from customer service is slow.”

No Real-Time, Two-Way Communication

While Klaviyo is built around email and SMS campaigns, it lacks true conversational capabilities. Customers today expect real-time responses, not one-way messages that sit in their inbox and sometimes even remain unopened. Without two-way communication, Klaviyo deprives its users of the opportunity to engage in meaningful conversations and resolve queries instantly.

No Unified Conversations

Managing multiple flows in Klaviyo can feel like juggling disconnected threads. The platform doesn’t allow businesses to merge these flows into a single, unified customer journey. As a result, brands risk sending fragmented messages that feel disjointed to customers instead of delivering a smooth end-to-end experience.

No Native Checkout or Payment Integrations

Klaviyo still relies on Shopify or third-party tools for payments and checkout. That means you can’t close the customer journey inside Klaviyo itself. For businesses looking to simplify the buying experience, this gap creates unnecessary friction and dependency on other platforms.

Here’s what a Klaviyo user has to say about this, 

“Lack of native integration with some platforms.”

No WhatsApp Commerce or Engagement Features

WhatsApp is emerging as a powerful marketing channel. In fact, as identified by GMCSCO, traditional email marketing typically sees 20–25% open rates with just 2–5% click-throughs, while WhatsApp drives 98–99% open rates and 25–40% CTRs.

Klaviyo is just starting with its WhatsApp functionality, so currently it lacks WhatsApp automation, gamification, loyalty programs, or interactive engagement features. 

Here’s what a user of Klaviyo has to say about its lack of WhatsApp commerce functionality: “The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.”

Flowcart: Best Klaviyo Alternative for WhatsApp Commerce and Conversational Marketing

Flowcart is designed to transform the way online retailers and D2C brands communicate with their customers through WhatsApp marketing automation.Unlike email and SMS, where open rates continue to decline and engagement remains flat, Flowcart leverages WhatsApp. Messages here get a 95%+ open rate within minutes, and customers reply, not just receive.

What makes Flowcart different is how it supports the entire funnel inside WhatsApp, enabling seamless WhatsApp marketing. From product discovery with carousels, to in-chat checkout and payments, to post-purchase retention through automated follow-ups and loyalty campaigns, it all happens seamlessly in one place using Flowcart's WhatsApp marketing tools. No need to push customers across multiple platforms; the buying journey stays fluid and interactive from start to finish.

But Flowcart isn’t only about transactions; it’s designed to make engagement fun. Gamification tools, behavior-based segmentation, and personalized flows help brands create experiences that feel less like “marketing blasts” and more like real conversations customers want to join. And because the platform allows multiple flows to run within a single chat, businesses can scale campaigns without getting lost in complexity or needing heavy technical know-how.

This is where Flowcart shines compared to tools like Klaviyo. Klaviyo still leans on email and SMS, channels where engagement is harder to win. Flowcart, on the other hand, puts WhatsApp at the center, where customers already are. Instead of broadcasting and hoping for clicks, it enables interactive conversations, instant engagement, and even closes the sale right within the chat.

For brands looking to grow smarter, Flowcart offers a WhatsApp-first conversational commerce platform that acquires, converts, and retains customers in the most direct, effective way possible.

To see Flowcart’s impact in action, let’s explore how a real e-commerce brand transformed its customer engagement and sales using the platform. An e-commerce fashion brand, Kings Collection, faced challenges managing orders and keeping customers engaged across different channels. This resulted in missed sales and a subpar shopping experience.

After switching to Flowcart, the brand moved its entire sales process into WhatsApp. AI-generated carts, in-chat order tracking, and CRM integration simplified everything. The results? Online sales grew by 400%, and 70% of orders are now completed inside WhatsApp.

Book a demo today!

Features

• Complete Commerce Solution: Manage the entire customer journey (acquisition, retention, and conversion) within a single channel, making WhatsApp your all-in-one sales engine.
• Native One-Tap Checkout: Turn conversations directly into conversions with seamless WhatsApp checkout so customers never leave the chat or face redirects, which reduces drop-offs and boosts sales.
• Gamification Tools: Keep customers engaged with interactive elements, such as spin-the-wheel offers and quick surveys, turning routine interactions into fun, loyalty-building experiences.
• Effortless Setup: Get started quickly with a smooth, low-complexity setup designed specifically for e-commerce businesses of all sizes.
• Personalization and Automation: Delivers the right message at the right time by leveraging real-time customer data and behavior, while AI-driven automation simplifies product discovery and increases relevance.
• Turn Ad Clicks Into Sales on WhatsApp: Converts Click-to-WhatsApp ads into real revenue by showcasing products, building carts, and completing purchases directly in chat.
• AI-Generated Personalized Carts: Provides recommended cart options and introduces smart upsells that reduce cart drop-offs and increase average order value by 18%.
• AI-Powered Segmentation: Groups users based on their behaviour and triggers personalized marketing messages to improve ROI. 
• Flexible Loyalty Rewards: Boost retention by rewarding every customer action from feedback to purchases, and give customers the freedom to redeem points on future buys or track rewards directly in their WhatsApp wallet

Pros

• Seamless customer journey from message to checkout 
• Strong conversion potential with conversational commerce 
• Boosts interaction with gamification features
• Saves money by reducing dependency on expensive email/SMS campaigns

Cons

• No email or SMS campaigns, which some businesses might find limiting 
• Best suited for WhatsApp-focused businesses and may not fully align with businesses built around more traditional marketing setups

Pricing

• Starter: $69.99 /month
• Growth: $129.99 /month
• Pro: $199.99 /month
• Enterprise: Custom pricing 

Reviews 

• A user on G2 acknowledges the ease of use and distinct features of Flowcart, saying:

“The best thing is that you can receive and manage orders instantly from customers via WhatsApp.

Create, edit and share catalogue easily

You can establish trust among customers through a direct conversation

The sukhiba's Ai feature with an auto reply option is a masterpiece.” 

Explore more real-world case studies of Flowcart in action to see how businesses are leveraging its features to drive engagement, boost sales, and streamline customer interactions.

11 Best Alternatives to Klaviyo to Consider in 2025

We’ve already discussed Flowcart and how it distinguishes itself as a WhatsApp conversational marketing software. But if you’re looking for tools that act as more direct Klaviyo alternatives, let’s now explore its competitors to give you a wider choice of e-commerce marketing automation platforms.

1. Omnisend - Best for Omnichannel Marketing on a Budget

Omnisend is an all-in-one e-commerce marketing platform designed to help brands increase sales through personalized email, SMS, and web push campaigns. Living up to its name, Omnisend brings true omnichannel marketing into a single platform, allowing you to create, manage, and measure campaigns without juggling multiple tools.

Omnisend serves e-commerce brands seeking to automate customer journeys, enhance engagement, and increase conversions without requiring complex setups. With pre-built workflows and intuitive templates, it makes it easier for growing businesses to scale their marketing efforts.

Compared to Klaviyo, Omnisend offers similar features at a more affordable price point with less complexity. It also offers unique advantages, such as built-in SMS credits across all plans and 24/7 live chat support, even on its free plan.

Features 

• Advanced Segmentation Options: Helps leverage customer data to send customized messages based on customer lifecycle stages, shopping, and on-site behaviour, and message engagement.
• Reporting Capabilities: Provides data from aggregate sales and performance metrics to automated detail campaign reports.
• Omnichannel Marketing: Combines multiple marketing channels, such as email, SMS, Facebook retargeting sync, Google retargeting sync, and web push notifications, on one platform for easy access and consistency.
• Pop-ups and Forms: Helps capture visitor details using customizable, TCPA and GDPR-compliant forms to send automated marketing messages 

Pros 

• Intuitive platform with pre-built workflows and ready-to-use templates
• 24/7 live chat support available on all plans
• Drag-and-drop builder for effortless campaign creation
• Dynamic behaviour-based segmentation for targeted campaigns

Cons 

• The visual automation builder can feel overwhelming when managing complex workflows with multiple branches
• Advanced reporting options are somewhat restricted, making it harder to analyze detailed segments or long-term A/B test performance

Pricing 

• Standard: $11.20 /month
• Pro: $41.30 /month
• Custom pricing

Reviews 

A user on G2 appreciates the ease of use and customer team support, 

“ Omnisend is super easy to use which makes it quick to get campaigns out. The automations are a huge time-saver and actually help bring in sales. I really like how simple it is to create forms and landing pages that look good and match our brand. And the support team has been amazing every time we've needed help.” 

2. Moosend - Best for Easy Automation and Personalization

Moosend is a user-friendly email marketing and automation platform designed to help businesses create high-converting campaigns with ease. With its powerful drag-and-drop email builder and a wide selection of templates, you can design engaging emails without any technical skills. Its tagging and custom labeling features make it simple to segment audiences and deliver highly targeted messages that drive results.

Moosend is ideal for small and mid-sized businesses that want to streamline marketing tasks, strengthen customer relationships, and boost conversions without a steep learning curve, high costs, or complicated implementation.

What sets Moosend as an alternative to Klaviyo is its broader range of landing page design options without requiring third-party tools, advanced automation features offered at a more affordable price, and a simplified dashboard that’s easy to master.

Features

• Effortless Campaign Deployment: Launch campaigns quickly using Moosend’s simple three-step editor that streamlines the entire setup process.
• Smart Automation Tools: Save time with pre-built templates and in-depth analytics that automate repetitive tasks and optimize performance.
• Advanced Personalization: Create unique campaigns by leveraging segmentation, custom fields, and tags to deliver highly targeted messages.
• AI-Powered Copywriting: Overcome writer’s block with Moosend AI, which generates effective marketing copy in seconds.

Pros

• Detailed campaign analytics to measure performance
• Easy to use and has a very intuitive interface 
• Responsive customer support and an active implementation of feedback 
• Exceptional newsletter templates to make easy and effective newsletters

Cons

• The email editor might be a little difficult to use 
• There are limited list management features

Pricing

• Free
• Pro: $9 /month
• Moosend+: Custom pricing 
• Enterprise: Custom pricing 

Reviews 

Here is what a user on G2 has to say about the flexibility of Moosend pricing plans and support:

‍“I appreciate the fact you can purchase credits OR have a subscription. Credits are perfect for me, as emails are not with any regular frequency, so it helps minimize costs.
On the support side, I get solid support and immediate response most times.” 

3. Brevo - Best for Cost-Effective Multichannel CRM

Brevo combines multichannel marketing and sales CRM within one platform. It boasts an email deliverability rate of 99%. The best part about this software is that it allows you to optimize the email send time based on individual open and click rates. 

This software is best suited for businesses with larger customer lists that are looking for a cost-effective marketing solution, as Brevo follows a volume-based pricing model. 

Unlike Klaviyo, which relies only on email automation and may face deliverability challenges, Brevo ensures the timely delivery of essential emails through multiple options: a free dedicated SMTP server, API, e-commerce plugins, and automation. Beyond email, it also provides additional marketing channels, such as live chat and WhatsApp, along with a built-in sales CRM all at a relatively low price.

Features 

• Email Templates: Provides 50+ ready-to-set-up email templates with a drag and drop editor to help you craft emails effectively.
• Built-in Sales CRM: Includes a complete sales platform with pipeline management, deal tracking, and task assignments, giving sales teams everything they need in one place.
• Advanced Real-Time Analytics: Provides detailed reports with delivery rates, open and click metrics, bounce tracking, and heatmaps to identify areas for improvement.

Pros 

• Unlimited customer support via email 
• Integrated multichannel tools for smooth functioning 
• Unified inbox to manage WhatsApp, email, and social DMs in one place
• User-friendly platform that’s easy to set up and navigate

Cons 

• Limited options for customizing forms and certain automated triggers
• Reporting and analytics lack depth and customization, making it harder to track engagement across demographics and campaigns

Pricing 

• Free
• Starter: INR 562.5 /month
• Business: INR 1210.5 /month
• Enterprise: Custom pricing 

Reviews

A user on G2 appreciates the ease of use and competitive pricing of Brevo, saying:

“Brevo offers a clean, intuitive interface that makes it easy to create beautiful email campaigns and automate workflows. The built-in CRM, customizable templates, drag-and-drop editor, and audience segmentation tools make campaign management seamless. I also really appreciate the competitive pricing and flexible plans for growing businesses.”

4. Constant Contact - Best for Event and Nonprofit Marketing

Constant Contact is an email marketing platform designed for businesses, nonprofits, and event organizers who want to promote their brand and connect with their audience. It’s known for being user-friendly, making it easy to set up and manage campaigns without needing advanced technical skills.

The platform offers powerful marketing tools and standout event management features. Users can create professional email campaigns, collect feedback, request donations, and even grow their contact lists directly through emails. With its integrations across major social platforms like Facebook, Instagram, Twitter, and LinkedIn, it helps organizations reach audiences beyond traditional email marketing.

Where it stands apart from Klaviyo is in its event-focused capabilities and broader marketing reach. While Klaviyo primarily focuses on email and SMS, Constant Contact offers businesses more flexibility by combining event promotion, feedback collection, and multi-channel engagement, making it a more versatile option for organizations.

Features

• Unified Social Posting and Management: Helps create and schedule posts across Facebook, Instagram, and LinkedIn from a single dashboard and also leverages AI to draft engaging content and track audience interactions in real time.
• Email Templates: Enables customers to design eye-catching emails with the drag and drop editor and email templates, and also easily repurpose your email content into social posts.
• 300+ Integrations: Simplifies managing multiple platforms by helping you connect seamlessly with other apps such as Canva, Stripe, Jotform, WordPress Forms, and more.

Pros

• Affordable pricing plans suitable for small businesses and non-profit organizations 
• Extensive tracking and analytics features to track the success of different campaigns 
• User-friendly and easy to navigate to help even non-tech-savvy users 

Cons

• Offers fewer customization options compared with similar softwares 
• The email templates are generic and can feel limited for industry-specific usage 

Pricing

• Lite: $12 /month
• Standard: $35 /month
• Premium: $80 /month

Reviews 

Here is what a user on G2 has today about Constant Contact’s event management and email marketing capabilities: 

“Constant Contact has transformed communications and marketing for our small non-profit organization. Professional email appearance has raised our organizational reputation. Tracking capabilities help us understand who is seeing our emails and who is not. Management of our segmented contact lists is smooth and effortless!
Plus, we use Constant Contact landing pages with sign-up forms to track member event registration, merchandise orders, and drive traffic to our online payment accounts.
If we run into problems, Customer Support is always prompt and courteous.”

5. Mailchimp - Best for Small Businesses 

Mailchimp is an email marketing and automation platform suitable for all businesses looking to streamline their marketing efforts and build workflows for smoother working. It also stands apart with Intuit Assist, which helps you quickly design emails using pre-built templates and AI-powered content creation tools.

Mailchimp is best suited for small to mid-sized businesses, startups, and growing brands that want an easy-to-use yet powerful marketing platform.

Unlike Klaviyo, Mailchimp makes it simple to sync leads directly from popular digital advertising platforms like Meta, TikTok, Google Ads, Snapchat, and LinkedIn. This broader ad integration helps businesses capture new leads more efficiently and drive higher conversions. 

Features 

• Mobile Column Orientation: Optimizes emails for mobile by rearranging columns in your email builder, ensuring your content stacks well for a clean and engaging mobile experience.
• Multi-Channel Design Creation: Designs and adapts creative assets for multiple social media channels using AI-powered tools, ensuring your brand remains consistent and impactful across every platform.
• Advanced Audience Segmentation: Personalizes every interaction by storing, segmenting, and analyzing customer data to deliver highly relevant, tailored experiences.

Pros 

• Streamlines workflows and personalizes the customer journey with ease
• Offers fast and reliable assistance and also extends help setting up in higher-tier plans
• Enhances engagement by suggesting improvements based on comparisons with top-performing industry campaigns

Cons 

• Some users complain that the email templates are too rigid
• The interface might lag sometimes, causing delays and frustration 

Pricing 

• Free
• Essentials: INR 770 /month
• Standard: INR 1150 /month
• Premium: INR 23000 /month

Reviews

A user appreciates the Mailchimp ease of use and excellent integration, 

“Mailchimp makes it simple to create and manage great email marketing pieces for non-tech users. There are lots of features, the emails are mobile friendly, it's relatively easy to setup and embed into your site. It's simple to set up multiple emails that are recurring or just one off making it something you can be using every day to get closer to your marketing goals. It integrates well into almost every website and their support isn't half bad when things go wrong. All in all, they're the industry standard for a reason.” 

6. Drip - Best for Dynamic B2C Funnels

Drip is an email marketing automation software best suited for B2C companies looking to automate their email funnel. It helps acquire new leads, promote sales with existing customers, and also upsell your products with its wide range of templates. 

With Drip, you can also design on-site journeys that welcome first-time visitors and guide them seamlessly toward becoming potential customers. From there, intuitive experiences and personalized touchpoints help convert them into paying customers. 

Unlike Klaviyo, which leans heavily into ecommerce add-ons, Drip shines with real-time dynamic segmentation and flexible behavior-based automation that keeps your campaigns relevant as customer actions shift. Another feature it boasts that Klaviyo lacks is its ability to track revenue across all channels, while Klaviyo is limited to SMS and emails. 

Features

• Powerful Dashboard: Tracks real impact on marketing emails and campaigns to turn insights into action and help boost engagement.
• Easy Automation: Provides a visual workflow builder to help create multi-channel campaigns across email, Onsite, and social media.
• Smart Segmentation: Combines store, visitor, and marketing data to build dynamic, behavior-based segments to deliver tailored emails.

Pros

• Dynamic email personalization opportunities to serve users with varying requirements 
• Useful and easy customer segmentation to send targeted emails 
• AI-driven suggestions for campaigns to make them more impactful 

Cons

• There might be a slight learning curve for individuals new to setting up marketing funnels 
• Certain customers find the software expensive compared with its competitors 

Pricing

• Custom pricing 

Reviews 

Here is what one of Drip’s user has to say about its exceptional integfrations and flexibility: 

“ After having used GetResponse, MailChimp, AWeber, SendGrid, and others over the past 20 years of sending emails, Drip is on balance the best.
The degree of flexibility and the depth of integrations available in the automations make for tremendous power in being able to reach the right person at the right time with the right message.” 

7. ActiveCampaign - Best for Advanced Automation and CRM

ActiveCampaign goes beyond marketing automation and instead is a goal-aware strategist, email marketer, campaign creator, and performance analyst. This software facilitates autonomous marketing, ensuring your marketing efforts are aligned with your overall goals. 

It is a valuable software for both businesses starting up and those well-established, in equal measure. It adapts seamlessly to different growth stages, making it a long-term partner for scaling your marketing efforts.

ActiveCampaign is an alternative to Klaviyo as it goes beyond email with CRM features, predictive sending, and advanced automation to build personalized customer journeys. It also provides a two-year price lock, allowing you to grow your list without worrying about sudden cost increases. Not only this, but Klaviyo offers only 350+ integrations, while ActiveCampaign offers 900+ integrations. 

Features 

• Personalized Onboarding: Provides an onboarding coach to guide you through setup and help you shape a winning marketing strategy with any paid plan.
• Active Intelligence: Leverages billions of data points and AI-driven insights to act like your personal marketing advisor and guide every move with proven data.
• Automated WhatsApp Chats: Handles leads, guides new customers, answers FAQs, and manages repetitive tasks automatically.

Pros 

• Affordable pricing plans that work well for growing businesses 
• 250+ pre-built workflows to simplify and speed up marketing automation
• Intuitive software that helps create multiple workflows even without deep technical skills

Cons 

• The pricing plans are too rigid 
• The extensive feature set may feel overwhelming for businesses that only want to automate their emails

Pricing 

• Starter: $15 /month
• Plus: $49 /month
• Pro: $79 /month
• Enterprise: $145 /month

Reviews 

Here is what a user on G2 has to say about ActiveCampaign’s easy and quick implementation, 

“I like the automation features in ActiveCampaign. I have quite a few set up that follow up with leads after they completed an action, nurture them, and have even won me a few leads. Being able to monitor them easily with ActiveCampaign has been nice. It's also very quick and simple to put together campaigns to send to my subscribers.” 

8. AWeber - Best for Small Businesses Starting with Email

AWeber is an email marketing software designed for small and mid-sized businesses, with a focus on content. This tool offers a comprehensive collection of over 600 templates, enabling businesses to kickstart their email marketing efforts. 

If your goal is to grow and nurture a well-structured email list, AWeber might be the smarter pick over Klaviyo. Where Klaviyo leans into complex behavior-driven flows, AWeber keeps things simple and effective with easy tagging, straightforward segmentation, and speedy broadcast campaigns. It’s built for small businesses that want email marketing without the steep learning curve or high costs. Furthermore, if you opt for the free plan, AWeber offers more features, including free email templates, than Klaviyo. 

Features

• Smart Designer: Allows users to auto-generate branded templates within seconds, making the software friendly even for non-designers.
• Newsletter Assistant: Automatically generate a weekly newsletter in your own voice, saving you time while keeping your audience engaged and connected.
• Behavioral Automation: Triggers personalized emails based on each subscriber’s actions, creating relevant experiences that drive stronger engagement.

Pros

• Cost-effective marketing automation software for growing businesses 
• Split-screen testing options to test different email designs and content 
• Extensive template library to cater to varied requirements 

Cons

• Limited reporting and analytics features 
• Navigation panels can be confusing for new users

Pricing

• Lite: $12.50 /month
• Plus: $20 /month
• Done For You: $20 /month + $79 setup fee 

Reviews

The review highlights AWeber’s ease of use for users without a technical background: 

“ Aweber stands out because of its user-friendly interface, which allows customers without sophisticated technical abilities to easily create, manage, and measure email marketing campaigns.”

9. GetResponse - Best for Webinars and Funnels

GetResponse is an easy-to-use and affordable email marketing and automation platform designed to simplify digital marketing for businesses of all sizes.

The platform enables marketers, entrepreneurs, and content creators to market, automate, and sell across multiple channels with ease. From email campaigns to landing pages and sales funnels, GetResponse provides an all-in-one toolkit to engage audiences and drive growth. It also offers a built-in webinar hosting feature that supports up to 1,000 attendees, ideal for brands leveraging live events, workshops, or educational content as part of their marketing strategy.

Unlike many email marketing tools, GetResponse goes beyond basic automation. With one-click integrations, it seamlessly connects with multiple apps to sync customer data, order history, and products. This makes it a stronger alternative to platforms like Klaviyo for businesses that need a more versatile, event-driven, and data-connected marketing solution.

Features 

• Custom Landing Pages: Helps launch exceptional landing pages in just a few clicks using intuitive design tools or an AI-powered creator.
• Lead Magnet Funnel: Generates ready-to-use lead magnet funnels with landing pages, emails, ads, and analytics.
• AI Course Creator: Empowers users to create online courses to help them learn effectively, with a variety of quizzes, and also share achievement certificates.

Pros

• Excellent customer support and tutorials to help users get started 
• Provides in-built webinar hosting functionality 
• Ready-made and automates the sales funnel creator 

Cons

• The user interface is not very intuitive 
• The pricing models are expensive compared with those of its competitors 

Pricing

• Starter: $15 /month
• Marketer: $48 /month
• Creator: $56 /month
• Enterprise: Custom pricing 

Reviews

The excellent customer support is appreciated by a user on G2, saying, 

“There's lots of ways to learn how to use GetResponse. The videos are clear and engaging and show how easy it is to use. When I needed support, it was very easy to get in touch with an agent. The personal touch was fantastic, even creating little videos for me to specifically show me how to do what I couldn't work out. Was not expecting that! A really great way to welcome newbies like me.” 

10. Campaign Monitor - Best for Transactional Email Campaigns

Campaign Monitor is an email marketing platform that lets you send unlimited emails at predictive pricing. The best feature of this software is that even if your customers are in different time zones, it helps you send emails and target them at the right time. 

It is best suited for businesses looking to incorporate email automations without an extensive technical skill set. Campaign Monitor is equipped with a drag-and-drop editor that lets users customize designs or use templates without any coding. It also allows teams to lock certain parts of the template to ensure critical business information or the brand style remains intact.

When comparing Campaign Monitor to Klaviyo, it has transactional email capabilities, meaning that the system can automatically send personalized single-receipt emails customized based on user responses or certain events. It also has a comparatively straightforward integration. 

Features 

• Smarter Emails: Gains real-time insights with interactive dashboards that track every aspect of your email marketing from campaigns and automated journeys to transactional emails.
• Transactional Email: Adds advanced personalization for a tailored customer experience, and tracks performance with rich analytics that help you continuously refine and boost revenue.
• Personalized Help: Provides access to your own professional services team to handle setup, automation journeys, email design reviews, and team training, when required.

Pros 

• Easy to follow navigation and set up 
• Comprehensive analytics and detailed reporting to optimize campaigns 

Cons 

• Limited segmentation options that might not fulfill diversified business requirements 
• Limited eCommerce integrations, which might restrict connectivity 

Pricing 

• Free
• Light: $10.80 /month
• Essentials: $26.10 /month
• Premier: $143.10 /month

Reviews 

Here is what a user says about their smooth experience with Campaign Monitor:

“Campaign Monitor simply works without fuss or unnecessary complications. Just as important, every interaction with the team members and representatives have been indicated a corporate culture committed to providing world class service. They make it easy to get started, and have all the tools we have needed to effectively communicate with our subscribers.”

11. MailerLite - Best for Simplicity and Creative Freedom

MailerLite is a simpler, user-friendly, and straightforward email automation software with a straightforward interface. Ideal for startups, creators, and small teams, it offers powerful, up-to-date features at an affordable price.

MailerLite is a recognizable Klaviyo competitor in that it has a full website builder with hosting. This means you can create, customize, and publish your website directly within the platform, giving you full control over your online presence without needing additional tools. Not just this, but it also offers relatively more creative freedom through its block editor compared to Klaviyo. 

Features 

• Pop-Ups and Forms: Creates engaging, on-brand pop-ups and forms that capture attention without annoying visitors with advanced design options 
• Blog Builder: Helps create a blog that attracts readers, showcases your expertise, and builds your brand using the drag-and-drop builder and integrated marketing tools
• Digital Sales: Manages your digital products with a single subscription to get a fully integrated sales funnel, eliminating the need for multiple platforms

Pros

• Cost-effective compared to its competitors 
• Live chat for advanced subscription to ensure smooth usage 
• Exceptional landing page and form builder 

Cons 

• Fewer e-commerce integration and customization options are available compared to competitors 
• Editing email campaigns can be difficult for new users 

Pricing 

• Free
• Growing Business: $9 /month
• Advanced: $18 /month

Reviews 

A MailerLite user talks about its ease of setting up, saying,

“As a new business owner, I was looking for a user-friendly email marketing platform that wouldn’t overwhelm me or break the bank—and MailerLite has been exactly that. The interface is clean, easy to navigate, and perfect for beginners. I especially love the drag-and-drop editor and automation features, which make it simple to set up email sequences and stay connected with my audience.”

Important Features to Consider When Choosing a Klaviyo Alternative

Now that we’ve explored what Klaviyo and Klaviyo competitors bring to the table, choosing the right software for your email automation can feel overwhelming. To simplify your decision, here are the key features you should prioritize when evaluating any marketing or email automation platform:

Support Availability

You never know when you need some assistance to set up the platform, add another feature, or deal with a bug. Make sure the platform offers responsive customer support, Support availability (24/7 recommended), scalability, cost/value, user-friendliness, and integration with WhatsApp marketing

Platform Scalability

Every business desires to grow with time and simultaneously grow its marketing needs. Ensure that the software you use is not just scalable but also ensures that it doesn’t dig a hole in your pocket to do so. Also, look for robust segmentation capabilities and the option to expand across multiple channels to ensure seamless growth and efficiency.

Calculate Costs

Marketing expenses directly impact your profits, so it’s crucial to select software that delivers value without straining your budget. Consider the total cost in relation to the features and benefits the platform provides.

User Friendliness

Managing campaigns shouldn’t be slowed down by a complicated platform. Choose software that is intuitive, easy to navigate, and accessible for every member of your team, so you can focus on planning and launching campaigns efficiently.

Conclusion

Klaviyo is a powerful tool for many e-commerce businesses, but it’s not the only option. Each alternative we’ve discussed has its own strengths, making it easier for brands to find a platform that best fits their goals and customer needs.

For businesses ready to move beyond email and SMS, WhatsApp presents a huge opportunity. Forward-thinking brands that want to engage customers in real time will find Flowcart a natural fit. Flowcart is highlighted for businesses ready to engage customers via WhatsApp marketing in real time.

FAQs

Can I migrate from Klaviyo to another platform without losing my flows, segments, or data?

Yes, most major Klaviyo alternatives allow you to export your data and recreate flows and segments, though some manual setup may be required.

What’s the best Klaviyo alternative for early-stage DTC brands or small stores?

Some of the best Klaviyo alternatives for early-stage DTC brands and small stores are Flowcart, MailChimp, GetResponse, and Campaign Monitor.

Are there any Klaviyo alternatives that focus more on SMS than email?

Omnisend, Constant Contact, and Drip are some Klaviyo alternatives that focus more on SMS than emails for their marketing campaigns. 

Which Klaviyo competitors offer better deliverability and inbox placement rates?

Brevo and Mailchimp are strong Klaviyo alternatives known for their high deliverability and reliable inbox placement, ensuring your emails consistently reach your audience.

What are the best free or freemium alternatives to Klaviyo for startups?

Mailchimp, Brevo, and Omnisend are top free or freemium alternatives to Klaviyo, making them excellent choices for startups seeking affordable yet powerful marketing software.

Do any Klaviyo alternatives work better for non-ecommerce businesses or service-based models?

Yes, platforms like Constant Contact, Mailchimp, and ActiveCampaign are versatile and cater to service-based businesses, nonprofits, and B2B models with tools for event management, CRM, and lead nurturing.

Can I use email and WhatsApp automation tools together?

Yes, you can. With Flowcart, you don’t have to choose one over the other. It offers webhook-based integrations that let you connect WhatsApp automation with your existing email tools.