Electromart: Powering WhatsApp Commerce for Electronics Shoppers

Electromart is the retail arm of Somotex, offering consumer electronics, home appliances, and accessories under one roof. They operate in multiple African countries, including Nigeria, Ghana, and Kenya, with both physical showrooms and an online presence

The Challenge

Electromart, a leading electronics retailer, wanted to modernise the way customers discover and purchase products online. While WhatsApp was already being used as a support channel, most interactions were limited to basic inquiries. Conversations weren’t automated or conversion-driven, and there was no clear path from product search to purchase.

The Solution

Flowcart partnered with Electromart to launch a smart, guided shopping assistant on WhatsApp. The conversational bot allows customers to:

Search for products or browse by category

Customers can easily search for specific products by name or keyword, or explore a wide range of product categories such as electronics, home appliances, mobile phones, and more, all within the WhatsApp.

Get personalised recommendations based on preferences like brand, price range, and features

Flowcart enabled Electomart to engage customers in real time, respond to inquiries faster, and close more sales.

View top matching products with images, descriptions, and prices

Customers receive a curated list of top-matching products, each displayed with a clear image, detailed description, pricing, and key specifications to help them make informed decisions right inside the chat.

Checkout seamlessly within WhatsApp with cash-on-delivery confirmation

Once the customer selects a product, they can place an order directly in the chat. The checkout process is smooth and fast, and customers can choose cash on delivery, receiving a confirmation message with order and delivery details.