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12% Cart Recovery and a Growing Custom-Order Channel
12%
Cart recovery, before in-chat checkout
15%
of new customers order directly via WhatsApp
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About the company
The Kartal Distribution is a South African wholesale supplier of Flexfit caps, custom socks, and branded apparel, selling in bulk to businesses, teams, and retailers. Because Kartal's pricing is tiered by order volume, most of its WhatsApp business runs through a guided chat experience rather than a fixed-price checkout, recovering carts and fielding custom orders directly in conversation.
The Challenge
Cart recovery was a real risk for a high-intent audience.
Wholesale buyers who start an order but don't finish represent meaningful lost revenue, and without a way to bring them back, that intent disappears for good.
B2B pricing means orders can't be self-served end-to-end.
Because pricing depends on order volume, customers need to actually talk to someone at Kartal to work out pricing and complete a purchase, rather than checking out entirely on their own.
Bulk, branded orders don't fit a standard storefront.
Custom requests need specs, quantities, and branding details worked out before an order can even be quoted, a process that doesn't fit neatly into a product page.
The Flowcart Solution
Abandoned Cart Recovery on WhatsApp
Because Kartal's pricing is tiered by order volume, in-chat checkout isn't active yet, so customers complete payment on Kartal's website. Even with that extra step, Flowcart still recovers carts directly through WhatsApp outreach, currently the largest single driver of repeat engagement on the platform.
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A WhatsApp Bot That Brings In New Business On Its Own
Beyond cart recovery, roughly 15% of Kartal's new customers come in organically, messaging Kartal's WhatsApp bot directly and creating their own carts without ever being prompted by an ad or a recovery message.
Ticketing for Custom Bulk Orders
Kartal uses Flowcart's ticketing feature to manage custom order requests, letting customers share product specs, quantities, and branding details upfront before an order is quoted and confirmed. It's a natural fit for a wholesale business where large, bespoke orders don't fit a standard checkout flow, and gives Kartal a structured way to track requests that would otherwise be scattered across ad hoc chats.
The Results
Stop losing buyers to drop-offs, friction, and silence, from first click onward
You've done the hard work of generating the demand. Now, let us convert it for you!
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