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10% Cart Recovery: How Velence Is Already Recovering Lost Sales on WhatsApp.
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10%
Cart recovery rate
70%
Of all orders came from recovered carts
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About the company
Velence is one of Flowcart's first brands in India, offering premium intimate wellness products and curated gift experiences designed to feel discreet and personal. Even while running checkout on their website rather than fully in-chat, Velence is already seeing a majority of its orders come from carts that WhatsApp brought back from the brink.
The Challenge
A category where discretion matters
Velence's products are personal by nature, and customers need a channel that feels private and low-friction, not just functional.
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High-intent customers still dropping off before payment.
Without a way to bring customers back, carts started on WhatsApp but not finished would otherwise be lost entirely.
The Flowcart Solution
Abandoned Cart Recovery, Even Without In-Chat Checkout
Even without a fully in-chat checkout, Velence is already recovering carts directly through WhatsApp outreach, redirecting customers back to complete their purchase on the website. Recovered carts now account for 70% of all of Velence's orders, meaning the majority of Velence's sales are coming from customers who had already started, then abandoned, a purchase.
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The Ceiling Ahead
Velence's checkout still happens on its website rather than inside WhatsApp, because its payment integration hasn't been activated yet.
The Results
Stop losing buyers to drop-offs, friction, and silence, from first click onward
You've done the hard work of generating the demand. Now, let us convert it for you!
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