How to Target the Right Whatsapp Audience Using Flowcart

Choosing the right audience ensures that every WhatsApp campaign you send through Flowcart reaches the most relevant customers. 

Whether you’re sending a one-time announcement or running automated follow-ups, Flowcart lets you define your audience using static lists, dynamic segments, or tags.

Static Lists

Use Static Lists when you want to send a campaign to a specific set of recipients.
You can upload a CSV file containing customer details such as name, phone number, and personalization variables.

Once uploaded, the list remains fixed — meaning new users won’t be added automatically. This option is ideal for one-off broadcasts, product launches, or limited-time offers where your audience won’t change.

Dynamic Segments

Dynamic Segments automatically update your audience based on real-time behavior.

You can set custom rules such as “opened but didn’t buy,” “added to cart,” or “purchased in the last 7 days.” Flowcart continuously refreshes these segments so the right users are always targeted without manual updates.

Dynamic segments are best suited for automated workflows, re-engagement messages, and behavior-based campaigns that need to stay current as your customers interact with your brand.

Tags

Tags help you organize and filter your contacts based on attributes like business type, region, or customer tier.

For instance, you can tag users as Corporate, Wholesale, or Retail and select the relevant tags when creating a campaign.

Flowcart also lets you choose how tags combine when filtering your audience:

• Combination of Tags: On – Sends to contacts who have all the selected tags.
  
• Combination of Tags: Off – Sends to contacts who match any of the selected tags.
  

This flexibility helps you fine-tune your targeting — whether you want a broad campaign or a tightly focused message for specific customer groups.

Best Practice

For best results:

• Use Static Lists for fixed, one-time campaigns.
  
• Set up Dynamic Segments to automate audience updates based on engagement.
  
• Apply Tags consistently across contacts to simplify filtering and campaign setup.
  

Keeping your audience structure clean and consistent ensures every broadcast in Flowcart is accurate, relevant, and easy to manage over time.